Hotelería-Pregrado

Permanent URI for this collectionhttps://dspace-test.ucuenca.edu.ec/handle/123456789/57

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    Análisis de los factores que contribuyen al índice de deserción en la carrera de Hospitalidad y Hotelería de la Universidad de Cuenca durante el periodo 2020 - 2022
    (Universidad de Cuenca. Facultad de Ciencias de la Hospitalidad, 2026-03-04) Patiño Solano, Christian Sebastián; Pineda Campoverde, Iván Ronald; Sánchez Rodas, Lourdes Monserrat
    This research analyzes the factors that affect student dropout in the Hospitality and Hospitality career at the University of Cuenca during the period 2020–2022. A qualitative-descriptive approach was applied, structured in three phases: theoretical review, analysis of academic indicators and interviews with dropout students and institutional authorities. The results show that dropout responds to personal, academic, social, and economic factors, intensified by the effects of the COVID-19 pandemic. Among the main causes are lack of vocation, demotivation, academic pressure, economic difficulties and poor adaptation to virtuality. Cohort analysis shows an increasing trend of dropout, with a rate of 48.57% in the 2022 cohort. It is concluded that dropout is a multifactorial phenomenon that requires institutional strategies of academic accompaniment, vocational guidance and socioeconomic support, especially during the first semesters, in order to reduce early dropout and improve student retention.
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    Plan estratégico para hoteles de tres estrellas, basado en el Balanced Scorecard: caso Hotel Azul de la Plaza
    (Universidad de Cuenca, 2023-10-31) Mora Mogrovejo, Jessica Camila; Ordoñez Crespo, Vanessa Gabriela; Freire Chaglla, Segundo Amador
    Purpose: To apply a Balanced Scorecard methodology to a medium-sized lodging establishment to help improve the following areas: financial, customers, operations and continuous improvement. Objective: To design a strategic plan based on the Balanced Scorecard for the Azul de la Plaza hotel. Methodology: A comprehensive assessment of the hotel is carried out, identifying its strengths and areas for improvement, formulating strategic goals and building a strategic map using the Balanced Scorecard. Also, after a global evaluation of the factors involved in the Balanced Scorecard, the indicators applicable to the hotel were reduced to: increase in profitability and investment, improvement in customer satisfaction, reduction in personnel action times, personnel training and management, and indicators of compliance with objectives. Results: The hotel's advantages and challenges were identified, the creation of strategic goals to optimize its performance and the concise visual representation of these goals and tactics in the strategic map. Management indicators were proposed to monitor performance and concrete recommendations were presented to improve service quality and profitability. Conclusion: This study highlights the relevance of the Balanced Scorecard in the strategic management of three-star hotels, showing it to be a versatile tool for aligning objectives, measuring performance and improving crucial areas such as finance and personnel management. The adaptation to the Hotel Azul de la Plaza demonstrates its real applicability, and its hierarchical structure underlines the need for alignment at all levels. Keywords: 3-star hotels, balanced scorecard, strategic plan
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    Propuesta de acciones sostenibles basadas en la Norma Smart Voyager Express – Hospedaje y la guía de buenas prácticas de turismo sostenible Rainforest Alliance 2005. Caso: Hostal Atenas de Cuenca, Ecuador
    (Universidad de Cuenca. Facultad de Ciencias de la Hospitalidad, 2026-03-04) Pachar Muñoz, Marcela Estefania; Urgilés Contreras, Diana Paola
    The tourism and hotel field is closely linked to sustainable practices, due to this, a proposal of sustainable actions aimed at improving the business, socio-cultural and environmental areas of the Atenas Hostel in Cuenca, Ecuador, is presented, based on the criteria established by the Smart Voyager Express Accommodation Standard and the Rainforest Alliance Sustainable Good Practices guide of 2005. The objectives of this proposal are to present various sustainable actions that help reduce its ecological footprint, improve the operational efficiency of the establishment and promote sustainable tourism. This proposal seeks to position Hostal Atenas as a benchmark for responsible tourism in its category in the city of Cuenca, Ecuador.
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    Propuesta de un plan de marketing digital para el hostal El Barranco, Cuenca, Ecuador
    (Universidad de Cuenca. Facultad de Ciencias de la Hospitalidad, 2026-03-04) Mendieta Pesantez, Bryan Oswaldo; Peñaloza Muela, Edgar Aníbal; Delgado Oleas, Nancy Karla
    The purpose of this work is to develop a digital marketing plan tailored to the specific needs and characteristics of El Barranco hostel, located in the historic center of Cuenca, Ecuador. Based on a comprehensive diagnostic assessment, including an analysis of the internal and external environment using tools such as SWOT analysis, semi-structured interviews, and participant observation, significant shortcomings in the establishment's digital management were identified, such as the absence of a website, a weak social media presence, and a lack of awareness of online booking platforms. Furthermore, market research was conducted through guest surveys and an analysis of direct and indirect competitors, characterizing the profile of the potential customer and current consumption trends. Based on these findings, a digital marketing plan was structured, incorporating strategies relevant to the company's needs. The proposal aims to improve the hostel's visibility, increase occupancy, and strengthen its competitiveness in a dynamic tourism market. Finally, the strategies were validated through a process of engagement with the owners and staff of the establishment, ensuring their operational viability and alignment with the principles of sustainable tourism and local development.
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    Propuesta para la implementación de un Sistema de Gestión Ambiental (SGA) según la ISO 14001 versión 2015 aplicado al hotel Four Points by Sheraton Cuenca 2018.
    (2018) Alvarez Alvarado, Ruth Orfelina; Remachi Morocho, José Félix Antonio; Galarza Torres, Marcela Alexandra
    Currently in the hotel industry, the issue of sustainability and the impacts it generates on the environment has become a matter of international interest, especially when providing tourism products and services. In the city of Cuenca, the tourism and hotel sector is constantly growing, which has allowed the introduction of an international hotel brand, such as Four Points by Sheraton Cuenca, a brand recognized worldwide for its excellence when providing products and services; since it has quality standards in all procedures with the objective of obtaining the satisfaction of the guest; since it is new in the city and it is in operation recently, it is necessary to analyze its environmental management, in order to determine actions that go against the environment; therefore, being able to consolidate a sustainable operation with technical processes in each one of the departments of the hotel, which will allow the saving of resources such as water, energy, among others. The analysis will be based on the international standard for environmental management ISO 14001 version 2015, focusing on the 22 standard improvement points, being the key to the management of a sustainable hotel model. In the analysis, it will be possible to know the environmental impacts that the hotel sector may cause, and to determine how simple actions of improvement and daily management can help to embark on the road towards a sustainable hotel industry