Ingeniería de Empresas-Tesis de Pregrado

Permanent URI for this collectionhttps://dspace-test.ucuenca.edu.ec/handle/123456789/87

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Diseño de un modelo de gestión de calidad por procesos para la Cámara de Comercio de Cuenca, bajo la normativa ISO 9001:2015
(Universidad de Cuenca, 2021-10-11) Campoverde Arévalo, Ana Gabriela; Loyola Ochoa, Diego Mauricio
The initiative to carry out this integrative project arises from the multiple problems identified in the internal management of the Cuenca Chamber of Commerce. Among them, the lack of socialization and therefore of knowledge on the part of the collaborators, of the processes in the operation of the Institution; which leads to difficulties in the provision and delivery of services to the end customer. Thus, the central objective of this work is to develop a Quality Management Model for Processes framed in the requirements specified by the ISO 9001: 2015 Standard. In this context, the present project was developed around three fundamental variables identified. In the first place, the quality management system by processes, where through meetings with the team, the processes of each area were raised and defined. In second place, for each one of them, management indicators were determined with their respective responsible and frequency of measurement to keep track of results. Finally, with all this it was intended to contribute to a last variable, continuous improvement; which is measured through key indicators in the management of the processes. This as a proposal for a future implementation aimed at achieving greater efficiency in the internal management of the Cuenca Chamber of Commerce
Diseño del customer journey map del servicio de apertura de cuentas en las oficinas de la Cooperativa de Ahorro y Crédito Jardín Azuayo en la ciudad de Cuenca
(Universidad de Cuenca, 2022-12-09) Cárdenas Peñafiel, Doménica Valentina; Esquivel Gaón, René Ernesto
The present investigation has identified the best process based on the partners of account opening service in the offices of the Cuenca city of the Cooperativa de Ahorro y Crédito Jardín Azuayo, through the Customer Journey Map. The same investigation has made it possible to identify opportunities for improvement throughout the member's experience, generating differentiating and unique elements that generate a positive experience (Chavez & García, 2020, p. 5). For the correct development of the research, it was used a mixed qualitative and quantitative methodology, taking as the object of study the 5 offices with the most account openings, which are: Cuenca, Feria Libre, Yanuncay, Totoracocha, and Patamarca. From these, 5 steps were followed to obtain the information, the first being the definition of the client's profile. As a second point, the phenomenological design was selected to make several observations in the sample offices to identify the stages, activities, contact points, experience, and satisfaction generated by the institution in the service, whose results were recorded through an observation sheet. to be analyzed later. In addition, to identify the strengths and weaknesses, satisfiers and define a service standard, a simulation workshop was carried out, and through a non-experimental design, a survey was carried out with a simple random sample of the partners who acquire the service of the opening of accounts, to corroborate the information acquired and make changes if necessary. On the other hand, projective techniques and the interview were used to collect necessary information about the brand territory of the Cooperativa Jardín Azuayo, which helped finalize the best Customer Journey Map. Thus, based on the investigations carried out, in chapter I the current Customer Journey Map that the Cooperativa Jardín Azuayo has was defined, where the phases, activities, critical moments of truth, satisfiers, and dissatisfiers were specified, as contact persons and standards. Concerning chapter II, the ideal Customer Journey Map of the service under study was proposed, the same one that had the objective of the service, proposals for improvement, phases, activities, critical moments of truth, contact persons, an experience that is sought too long live the person and reparation strategies. Finally, in chapter III, the implementation plan of the ideal Customer Journey Map was proposed, the same one that has the problems and actions to be implemented, and those responsible for the implementation of the action. In addition, the phases for its implementation were defined.
Estudio de la responsabilidad social empresarial y su relación con la identidad corporativa en los empleados de la empresa Pasamanería S.A.
(Universidad de Cuenca, 2022-09-28) Armijos Loayza, Sthefany Michelle; Vera Gutiérrez, Marcos Alexander; Álava Atiencie, Nubia Gabriela
Corporate Social Responsibility (CSR) is a management model related to good business practices that an organization develops with its stakeholders, the environment, and society in general. This issue has become so crucial that several studies have focused on analyzing the relationship between CSR and stakeholders, mainly employees. It has been shown that these practices influence the levels of commitment and identity of workers. For this reason, the present study aims to identify the relationship between Corporate Social Responsibility (CSR) and Corporate Identity (ID) in the employees of Pasamanería S.A., a textile company from Cuenca that has worked in this type of practice. For this, through a quantitative and qualitative study developed with 193 collaborators via a survey and interviews with the organization's employees, the aim was to discover this correlation as well as to determine whether labor or socio-demographic factors such as hierarchical position, time of experience or gender, influence the perception of CSR and ID. After applying descriptive and inferential statistical techniques, the results showed that in Pasamanería, there is a direct positive relationship between the variables. Likewise, factors such as hierarchical position and years of experience condition the perception of these variables. It was also found that labor laws (Legal D.) and ethical requirements (Ethical D.) predominate in the employee's identity. It consists of their interest in developing and remaining in the organization while helping society (Philanthropic D.). Labor laws (Legal D.) mainly affect how employees seek to integrate and work as a team and their level of pride in belonging to the company (Social and Organizational Identity). These antecedents lead to the conclusion that CSR does affect employee ID. However, the level of this effect will depend on the company’s conditions and characteristics and its internal environment.
Evaluación del método de control de inventarios: RAM vs. Pronósticos para la línea de productos Armada de la empresa Tapitex Cía. Ltda
(Universidad de Cuenca, 2021-03-05) Arias Ochoa, Leslie Maritza; Quezada Jara, Hugo Efraín
The integrating project starts from the need to adapt a tool to plan the demand for products in the Tapitex company, evaluating two inventory control methods "RAM vs Forecasts". The study begins with the description and evaluation of the current situation of the company and the processes involved. Next, the analysis of the methods is developed: by Forecast, based on historical demand and by Activated Market Replenishment "RAM", based on deterministic demand. Additionally, the analysis using the Economic Quantity of Purchases Model "EOQ". Finally, the proposal of the new demand planning process based on the method selected for the company and an action plan supported by the use of information technology to achieve the automation of the project
Plan estratégico 2023-2026 y determinación de indicadores de gestión para la empresa Emporio Creativo Kreato Cía. Ltda.
(Universidad de Cuenca, 2022-12-13) Palacios Serrano, Erika Fernanda; Moscoso Calle, Nubia Silvana
This degree work provides to Emporio Creativo Kreato Cía. Ltda., which is a company in the advertising sector, a strategic planning, developed with a vision for the next four years (2023-2026). In this way, essential aspects are defined, such as the corporate business philosophy, the strategic objectives, the appropriate strategies for the fulfillment of these purposes, among other key points. Complementary to this, both, the objectives and the strategies proposed, are reflected in a balanced scorecard, which not only allows each of the objectives to be related to the different perspectives that contextualize an organization (customer, internal processes, finances and, learning and growth), but also allows to determinate and to define those key performance indicators that facilitate the measurement, monitoring and compliance control of the established strategies and objectives. It should be noted that everything starts from a diagnosis and understanding of the company, market and industry; building a solid base for the correct approach of the actions to be implemented. In summary, as part of the initial study, there are analyzes that include financial ratios, internal audit, PESTEL, Porter's five forces, SWOT, internal and external factor evaluation matrix (EFI and EFE), strategic position and action evaluation matrix (SPACE), correlation between financial variables and, finally, crossed SWOT. All this, with the purpose to ensure an optimal strategic planning for the company.
Propuesta de un modelo de gestión de Recursos Humanos considerando los indicadores pertinentes de acreditación del CACES para el Instituto Superior San Isidro
(Universidad de Cuenca, 2022-11-14) Mendoza Naranjo, Adela Paulina; Escandón Morales, María Soledad
The present degree work exposes a proposal of a human talent management model for the Instituto Superior Tecnológico Universitario San Isidro that supports compliance with accreditation indicators that the Consejo de Aseguramiento de la Calidad de la Educación Superior requires for Higher Educational Institutions, thus trying to guarantee quality education. For the development of the proposal, it has been proposed to divide the management of human talent into four fundamental pillars: planning, training, performance evaluation and compensation; and, subsequently, analyze the influence of the CACES accreditation indicators on each of the management processes. Finally, with the validation of the influence of the indicators, the proposal of the model is created in each one of the human talent systems must be part of the organizational structure that supports accreditation, continuous improvement and effectiveness in institutional growth
Propuesta de un sistema de evaluación de desempeño para la empresa comercializadora Paraíso, partiendo de un diseño de perfiles de cargo
(Universidad de Cuenca, 2022-10-06) Campoverde Robles, Andrew Xavier; Llivisaca Loyola, Joseline Antonella; Moscoso Calle, Nubia Silvana
This application project is aimed at structuring and applicate two tools related to the human resources management based on competencies philosophy, as are the job profiling and the performance appraisals, in Comercializadora Paraiso, company dedicates to manufacturing and commercialization of food in a regional way since 1987. All of this, with the purpose of solvating many inefficiencies associated with the lack of the described tools. On the other hand, they also want to become quite an important precedent that contributes to the efficient human resources management in the organization, as a way of guarantying their competence, conformity and compromise with the company, their goals and strategy. Regarding in the document composition. Firstly, it starts with a short description about Comercializadora Paraiso, it philosophy, structure and management background bounded to the human resources governance, as a strong way of conceptualize the problematic evidenced and it impact. Secondly, it is described the principal concepts inherent to the management of human resources based on a competencies philosophy and the main methodologies for job profiling and performance appraisals, making a contrast between the traditional and innovative ones. Thirdly, it is mentioned the specific characteristics of the tools that they are going to structure. Tied to job profiling, it is described the main activities, goals, competencies, strategic relations, level of training, experience, among other things, for each 22 boardrooms that form the business structure of Comercializadora Paraiso. In reference to the management performance system, it consists on a mixed one, based on measuring the workers level of compliance in the main activities of their boardroom and the evaluation of competences attached to the company culture and expectatives. Both of them, using dynamic scales and metrics. In addition, it is worth mentioning that the whole 56 Comercializadora Paraiso workers was considering in the process, incrementing it impact and effectivity. In the chapters IV and V, it is showed the results obtained. In the form of 22 job profiles and performance appraisals and their respective ratings and feedback for each company worker. Finally, it is attached conclusions and recommendations that contribute to consolidate the results obtained
Propuesta de valoración de acciones de la empresa Meet2go S.A. para la inversión de capital
(Universidad de Cuenca, 2021-09-13) Torres Vicuña, Alex Paul; Moscoso Calle, Nubia Silvana
Meet2go SA is an emerging technology company, with 4 years of operations, this company has generated a blue ocean in the sector of public and private events, since the beginning of its operation its main goal has been the modernization of logistics management, sales and access management of said events. Being a highly scalable startup, what this company is looking for is a source of investment which fosters the growth of the company at the country level, seeking to capture the enormous current demand in the entertainment sector. This integrating project is a search to define what is the real value of an emerging technology company in a developing market such as Ecuador, analyzing throughout the project the impact that the current health crisis by Covid 19 has had on the finances of this startup, and thus defining if this company has growth potential and the current crisis is the ideal timing for an investor to acquire a title with a temporary penalty derived from the environment. Or on the contrary, external variables have deeply affected the financial statements, and this company consists of an extremely risky investment for a conservative investor, that is the question we answer throughout the following pages.

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