Browsing by Author "Sánchez Rodas, Lourdes Monserrath"

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Actualización del inventario de atractivos turísticos del cantón Biblián, provincia del Cañar con la metodología del Ministerio de Turismo
(2020-01-20) Díaz Pacheco, Andrea Sofía; Rivera Palaguachi, Micaela Tatiana; Sánchez Rodas, Lourdes Monserrath
The Municipal and Metropolitan Decentralized Autonomous Governments (GADs), within the framework of tourism activities development, in their constitution, are responsible for developing and updating the inventory of tourist attractions, so under the authorization of Lic. Danilo Barreto, director of the Department of Community Development of Biblián, this work entitled "Updating the inventory of tourist attractions of Biblián canton, Cañar province" to carried out with the purpose of registering and generating a tool for future projects aimed at strengthening and boosting tourism activity in canton Cañar" with the purpose of registering and generating a tool for future projects aimed at strengthening and boosting tourism activity in the canton. This intervention project was carried out considering the criteria set forth in the Methodology for the Hierarchization of Attractions and Generation of Tourist Spaces of Ecuador proposed by the Ministry of Tourism. The Decentralized Autonomous Municipal Government of Biblián identified 33 tourist resources, which, after the application of the methodology resulted in 18 tourist attractions, of which 12 are categorized as cultural manifestations and 6 as natural attractions. Thus, the canton has been determined as an area and potential tourist center due to the conditions it presents, which are detailed on maps drawn with ArcGIS software version 10.4.1, as well as in the attached inventory sheets.
Análisis de cinco escuelas de español y su relación con el desarrollo turístico de la ciudad de Cuenca en el período 2005-2010
(2012) Romero Tapia, Luis Enrique; Sánchez Rodas, Lourdes Monserrath
Análisis de la dinámica de alojamiento en quintas vacacionales: Yunguilla - Santa Isabel
(Universidad de Cuenca, 2022-02-16) Chacón Jara, Nube Yessenia; Panamá Laso, Jennifer Carolina; Sánchez Rodas, Lourdes Monserrath
The Yunquilla Valley, characterized by its warm climate, sugarcane plantations, the sugarcane mill and its beautiful natural attractions; it has become a place demanded by locals and foreigners to build modern holiday quintas. However, these holiday homes have gradually taken on other uses; going from being residential houses to a new type of tourist accommodation. That is why, this research aims to provide a complete analysis of the dynamics of accommodation in holiday quintas of Yunguilla-Santa Isabel. This study had a mixed approach; the first part obeyed a qualitative approach of exploratory scope aimed at determining the causes of irregularity. The second phase obeyed a quantitative approach of exploratory-descriptive scope, aimed at characterizing the functioning of the holiday quintas through variables collected in a database. Subsequently, based on the results obtained, a comparative analysis was established between a quinta and a formal establishment. As a result of the study, the first chapter concludes with seven causes of informality: citizen culture, distrust of the country's institutions, economic needs, bureaucracy, lack of incentives, tax evasion and lack of capacity to exercise the activity. In the second chapter, after the analysis of 57 quintas, a general description of each one is presented, its operation dynamics, georeferencing and identification of the people involved in its operational processes. Finally, the third chapter deals with the comparison of the functioning of a quinta versus a formal establishment. Keywords: Holiday quintas. Irregularity. Operation dynamics.
Análisis de la experiencia de los turistas con el uso del idioma inglés por parte de los guías de las agencias de viajes del Pool South Explorer Group
(2016) Zamora Galarza, María del Mar; Sánchez Rodas, Lourdes Monserrath
The growth of tourism has allowed a wide variety of services for tourists arriving in a country to increase. A tourist’s perception of a service is of great importance in order to know if these are of quality given that good services eventually lead to the growth of tourism because a satisfied customer always comes back and recommends what they have received. In the city of Cuenca several services are provided to tourists, among them, tours provided in the English language. In this research project,tourists were asked about their perception when receiving a guided tour in English by a tour guide that works for the Pool of Operators South Explorer Group. Through surveys, tourists answered questions about the level of English they perceive the tour guide has, specifically in the areas of oral expression, listening comprehension and oral interaction and how this influences the tourist’s experience. The work consists of three chapters, the first of which discloses the global, national and local activity of tourism emphasizing the increasing number of visitors and the countries from which most of them are from. The second chapter contains the classification of travel agencies and requirements by law the guide has in order to provide servicein the country, as well as the history of the Pool of Operators South Explorer Group. Also analyzed is the profile of tourists who use the services of these specific agencies and a profile of the guides who work for the Pool. Chapter three contains the results of the surveys answered by the tourists and the guides. Finally, conclusions and recommendations are provided.
Análisis de la influencia de las redes sociales en la toma de decisiones de alojamiento por los visitantes extranjeros de la ciudad de Cuenca durante el periodo julio –diciembre 2014
(2015) Guillén Velastegui, Omar Gustavo; Sánchez Rodas, Lourdes Monserrath
This research discloses the analysis of the influence of social networks in taking accommodation decisions by foreign visitors to the city of Cuenca in the period July-December 2014, it is important to mention that current technologies benefit the tourism industry, which is why the accommodation industry must stay ahead covering the need to overnight in tourists, offering high quality services in line with expectations you have for the trip. Performing this research has met the objectives, initially identifying the main social networks using foreigners visiting Cuenca, resulting: Facebook, YouTube, and Instagram.In addition, the use of social networks by hosting companies it showed that, photographs of facilities persuades tourists, relevant information on activities within the city is requested by visitors and show the facilities and prices accommodations are first seeking by tourists in social networks during planning the trip. Therefore, strategies and tactics proposed using Marketing 2.0, which facilitate an organization within establishments that provide accommodation and want to improve their presence on social networks and websites to get the attention of foreign tourists visiting the city of Cuenca.
Análisis de la satisfacción de los usuarios de alojamientos en modalidad Airbnb dentro de la ciudad de Cuenca, Ecuador
(Universidad de Cuenca, 2023-10-25) García Bermeo, Briana Estefanía; González González, Fátima Monserrat; Sánchez Rodas, Lourdes Monserrath
The objective of this study is to analyze the level of satisfaction of the users of the different accommodations in Airbnb mode present in the city of Cuenca, Ecuador. For its preparation, a mixed methodology was used, consisting of quantitative and qualitative elements, which were developed in three stages. The first stage consisted of the collection of data derived from two websites: AirDNA and Airbnb. Subsequently, a quantitative analysis of the numerical variables was carried out through descriptive statistical methods and correlations of variables. In the final stage, the comments issued by Airbnb users were analyzed, using a word cloud with the terms that were most frequently presented, as well as an evaluation of the feelings perceived in the different reviews. As a result, the tendency of users to choose accommodations located in central areas and close to the main tourist attractions of the city, among other factors, stands out. The sentiment analysis indicates that 93% of user’s express positive feelings and are willing to use Airbnb services again in the city of Cuenca, on the other hand, 7% of users expressed negative feelings showing their dissatisfaction with the services provided and are not interested in using them again. Keywords: Airbnb, Satisfaction, AirDNA, Accommodation, Cuenca
Análisis de las actividades turísticas que se desarrollan en el biocorredor Yanuncay para determinar su sostenibilidad
(2016) Domínguez Castillo, Daysy Verónica; Guayllas Guamán, Eulalia Isabel; Sánchez Rodas, Lourdes Monserrath
This dissertation work concerns the main touristic activities analysis that take place across the BiocorredorYanuncay, from San Joaquin parish in Cuenca canton, Azuay province; restaurants, crop of organic gardens and cesteria, these activities will be studied in relation of the sustainability, the same that is considered as a basic part for the management of all types of economic activity. Implementation of sustainability in the touristic activity has helped to service providers and tourists opt for a high conscious mentality, not only regard to the environmental but also in the sociocultural and economic, which together are a balanced pattern development and everyone benefits. The document of "Tourism Practices Guide" developed by the Rainforest Alliance, has been important for the analysis. Within this document are exposed best practices that relate to each aspect of sustainability. To achieve the objective of study has been made surveys, as well those responsible for analysis activities as visitors, the information collected is qualitative and quantitative, with the obtained results is identifiable whether activities are sustainable or not.
Análisis de las dinámicas de innovación y resiliencia de las agencias de viajes duales de Cuenca, Ecuador tras la crisis sanitaria de la Covid-19
(Universidad de Cuenca, 2023-09-09) Agudo Carreño, Mariela Eduarda; Sigsi Huerta, María Fernanda; Sánchez Rodas, Lourdes Monserrath
This study analyzes the dynamics of innovation and resilience in dual travel agencies in the city of Cuenca, Ecuador, after the Covid-19 health crisis. The research is qualitative in nature of a descriptive nature, using a narrative analysis of eleven selected dual agencies. To this end, the pandemic scenario was described, resilience dynamics were explored, and the incremental and radical innovation factors of dual travel agencies were identified. It was determined that, although the dual agencies demonstrated a high adaptability towards the crisis, most of them implemented strategies that in Schumpeter's words are an incremental innovation, because this process is more profitable from the economic and periodic perspective. On the other hand, the smallest part of the study group focused on radical innovation, contributing with new tools such as e-Marketing, personalized service and the use of new platforms. Keywords: incremental innovation, radical innovation, resilience, Covid-19, dual agencies
Análisis del free walking tour como alternativa de turismo cultural en la ciudad de Cuenca; Año 2017 – 2018
(2018) Chicaiza Chocho, Nancy Lucía; Sánchez Rodas, Lourdes Monserrath
Tourism is one of the main economic activities that, worldwide, has grown exponentially, opening venues to generate a series of new services that aim at satisfying the needs of consumers. Therefore, the ‘free walking tour’ becomes a new alternative that allows tourists to visit sites of major interest without costs involved. Thus, the ‘free walking tour’ is a new alternative to do cultural tourism and has been incorporated into the touristic offer for the city of Cuenca. The research herein analyzes the ‘free walking tour’ option in the city of Cuenca, its main characteristics, the profile of the tourists who use the ´free walking tour’ as well as the customer satisfaction level with such option.
Comportamiento de compra de boletos aéreos a través de plataformas online y agencias offline en los usuarios del Aeropuerto Mariscal Lamar de la ciudad de Cuenca, Ecuador. Enero-marzo de 2023
(Universidad de Cuenca, 2024-06-20) Guamán Loyola, Byron Andrés; Sánchez Rodas, Lourdes Monserrath
This study investigates the behavior of purchasing airline tickets through online platforms and offline agencies in users of the Mariscal Lamar Airport in the city of Cuenca. It is recognized that people's trends globally are constantly changing, especially after the impact of the pandemic, the behavior and way of carrying out daily activities was modified, as a result of this was the way of acquiring goods and services, so the main objective of this research is based on determining the relationship between the channels of purchase of air tickets and the current preferences of its users. To this end, information was collected through structured interviews with industry stakeholders and surveys conducted with passengers at the airport in Cuenca, Ecuador. The nature of the research problem and the proposed objectives led to the combination of bibliographic-documentary research with a mixed methodology that integrates quantitative and qualitative techniques. This made it possible to characterize the actors according to their purchasing preferences in online and offline channels. The results of the study reveal the impact of new technologies on the acquisition of airline tickets, as well as the focus on personalization of the service. In addition, it identifies the main characteristics to which users give the highest priority when purchasing a ticket, allowing companies in the tourism sector to seek to understand and satisfy the needs of their customers. Keywords: purchasing behavior, digital platform, airlines, online, offline
Creación de una guia turística para el cantón Paute provincia del Azuay
(2011) Martínez Gutiérrez, Mayra; Sánchez Rodas, Lourdes Monserrath
Cuenca encanto que enamora, ruta turística urbana virtual 2015
(2015) Fárez Marca, Nataly Maricela; Sánchez Rodas, Lourdes Monserrath
This thesis contains the study for the design of a virtual tourist route in the city of Cuenca and the creation of the website. Currently the information of tourist services on the web are very important for tourists who are planning to travel or plan their holiday, so there has been a brief discussion on the management of the web pages of travel agencies, tour operators and hotels. In the study to tourists regarding the services they would like to find on the web when planning your holiday, it has been of great importance for creating Cuenca encanto que enamora page, which bears the domain rutascuenca.com. The creation of urban tourist route was at the suggestion of Carmen Moreno, Consul of France, in the interest of showing tourists buildings containing French features, and offer a variety of attractions to visit the city, this route has resulted in a website which shows each site with photos, description, hours of operation, duration and cost of the visit, in addition to a map where you can see the location of the same and make the journey on foot.
Definir el perfil del turista emisor que maneja las agencias de viajes internacionales IATA en la ciudad de Cuenca durante el año 2017
(2018) Chillogalli Chacha, Fanny Gabriela; Tigasi Sinchi, Ritha Raquel; Sánchez Rodas, Lourdes Monserrath
The tourism industry is known by its complexity due to it is conformed for several elements and sectors and at the same time it is one of the most rentable activities because of the economic, social and cultural benefits that produce (World Tourism Organization, 2016). The constant growth of the touristic activity has done that new pleasures and preferences arise, not only in terms about inbound tourism but outbound tourism too. This is the reason why the creation of a tourist profile is necessary to know the preferences, expectations and needs of tourists. Therefore, the present investigation has been divided into three chapters. The first chapter is about the forms of tourism, the outbound tourism in the world and then in Ecuador, operation and touristic intermediation regulation and finally the definition on destination. In the second chapter will be carried out the respective analysis according to the surveys made the international travel agencies IATA in the city of Cuenca. This topic will include the next aspects: socio-demographic, pleasures and preferences, modality of travel, main destinations, motivations, and months of greatest demand. Finally in the last chapter will be defined the outbound tourist profile and to corroborate this information, inside this chapter it is included interviews with the wholesale travel agencies that are located in the city and then the conclusions obtained during the entire investigation.
Determinar el perfil del visitante del valle de Yunguilla, provincia del Azuay
(2016) Sarmiento Tacuri, Janeth Fernanda; Sánchez Rodas, Lourdes Monserrath
This work is to "Determine the visitor profile of Yunguilla Valley, province of Azuay" it is important to understand the behavior of visitors, by studying the preferences, tastes, tourist services used as well as their motivations displacement. Yunguilla Valley that according to their geographical, landscape resources, and welcoming climate makes many people choose this site as summering space, it is important to know the characteristics that define the profile of the visitor. To give compliance to the stated objective has used the quantitative method by survey technique has also been used to systematize information and direct observation in the sights of the sector. The purpose of this research is to understand the characteristics of the visitors visiting the Yunguilla Valley, information that can be used by the different actors of tourism at local and national level for planning and strategic decision making in the tourism sector.
Las festividades tradicionales cuencanas y su relación con el desarrollo turístico de la ciudad
(2011) Solis Toral, Mónica Patricia; Sánchez Rodas, Lourdes Monserrath
Implementación de un plan de calidad para el Hostal Posada del Angel
(2011) Hernández Bizzotto, Angela Noemí; Sánchez Rodas, Lourdes Monserrath
Levantamiento del inventario de atractivos turísticos de la parroquia Solano del Cantón Déleg, provincia del Cañar con la metodología del Ministerio de Turismo (2018), 2021
(Universidad de Cuenca, 2022-09-19) Calle Crespo, Diego Fernando; Sánchez Rodas, Lourdes Monserrath
The Decentralized Autonomous Governments (GAD's) Municipal and metropolitan areas within the framework of development of tourist activities, have with the competence to prepare and update the inventories of tourist attractions in its territory, therefore under the authorization of Ms. Verónica Chuya, parish president of the parish GAD of Solano, in the Canton of Déleg province of Cañar, we proceeded to elaborate the work titled "Uprising of the inventory of tourist attractions of the Solano parish of the Déleg Canton, province of Cañar, with the methodology of the Ministry of Tourism (2018), 2021 ", plans aimed at strengthening and promoting tourism activities, to promote economic growth in the territory, so that, for the development of this project, the criteria proposed in the Methodology were taken into account. for the Hierarchy of Attractions and Generation of Tourist Spaces of the Ecuador created by the Ministry of Tourism in 2018. Keywords: Survey. Inventory. Cultural. Natural Attractiveness. Solano.
Manual de procedimientos de las funciones en la Oficina I-TUR Centro de la ciudad de Cuenca
(2015) Salazar Morocho, Vanessa Alexandra; Sánchez Rodas, Lourdes Monserrath
The Tourist Information Centre I-Tur of Cuenca city is a public entity that receives a large influx of foreign and domestic visitors every day; these visitors are the ones who request information of different kind. The I-tur, does not have a manual of procedures to perform different activities, such as; providing tourist information, booking of tourist services, processing information for tourism statistics, supporting tourists, and others. In order to know the current situation of the I-Tur, a crossed SWOT technique was used, where the main activities that a procedure requires are identified. Then the processes were developed, which will enable the staff and interns to improve the response time.
Manual Técnico de operación de sistemas de reserva y ventas dirigido a agencias de viajes internacionales no IATA de la ciudad de Cuenca
(2019-08-02) Gálvez Guillén, Claudia Soraya; Sánchez Rodas, Lourdes Monserrath
The present intervention work consist in the proporsal of a technical manual for operation of computer booking systems and sales directed to non-IATA international travel agencies in the city of Cuenca In the work, information about the history of travel agencies in presented, the operation of reservation systems and sales that are handled within them; and finally, it also presents a manual, which meets the needs of those working in a travel agency, whit relevant content as: GDS, Amadeus, hotels, cruises, theme parks, advice on visas, travel insurance, car rental and sales over the internet. The methodology used was the qualitative method with the implementation interviews with counters agents, managers and wholesalers of tourism. As a result, it was observed that the technical manual is indispensable for the training of new staff, for the development of activities of the current staff, for the trainees carrying out their pre professional practices, and as a tool for knowledge updating.
Perfil de los visitantes que escogen a Cuenca – Ecuador como un destino de turismo idiomático
(2015) Campoverde Urgilés, Cristina Eulalia; Landi Pauta, María Inés; Sánchez Rodas, Lourdes Monserrath
Cuenca is one of the main tourist cities, due to fact that it has many attractions; undoubtedly, the most interesting are the cultural attractions, these attractions, make it a perfect city to visit and the declarations made by UNESCO in 2001, as a World Heritage city, provide added value for visitors. In the past 20 years,Cuenca has been considered for learning the language and for the cultural richness that Cuenca has. Language tourism or the study of the language, in this case Spanish, has increased dramatically in the entire world, for this reason the present research aims to find out information about of students who visit Cuenca. To reach this objective.This research has been divided into three chapters. The first chapter will focus briefly on the history of language tourism and history of the city of Cuenca. The second chapter will focus on analysis about socio- demography, motivations, preferences, trends and seasonality of the demand for language tourism. To obtain this information the researchers applied surveys to the students from spanish language school such us: Estudio Sampere, CEDEI (Centro de Estudios Iberoamericanos), Amauta Spanish School, Simón Bolivar Spanish School, Yanapuma Spanish School and the Spanish Program for foreing people that the Lenguage Institute at University has. In the final chapter the researchers will define the profile of students taking language tourism in the city of Cuenca. At the end, the conclusions reached during its development will be describe.