Diseño-Pregrado

Permanent URI for this collectionhttps://dspace-test.ucuenca.edu.ec/handle/123456789/317

Browse

Now showing 1 - 20 of 535

Diseño de tramas y paletas cromáticas para la fabricación de Wallkas a través del trabajo colaborativo, para su comercialización en el mercado Cuencano
(Universidad de Cuenca. Facultad de Artes, 2025-10-08) Torres Coronel, Natalia Elizabeth; Carrión Andrade, Galo Bernardo
This capstone project focuses on the design of 10 pattern systems and the proporsal of 10 color palettes for the production of wallkas, through the analysis and exploration of the graphic systems applied in textiles traditionally used by the Saraguro community, based on this exploration and experimatation, and by employing the basic concepts of graphic design, the project seeks to generate new pattern systems for their subsequent application in wallkas, with aim of proposing a new and distinctive aesthetic for the Cuenca market. The methodology applied in this project follows the textual/contextual approach proposed by Jordi Llovet. The model developed by the author allows for the use of diverse processes trough which information will be obtained from interviews with local references in craftsmanship and design, as well as the collection of valuable visual data that will inform the crucial development stage of this project. As a result, 10 digital prototypes of wallkas were produced, each incorporating one of the 10 pattern systems created, along with the corresponding color palettes proposed for each design.
Libro pop-up para promoción turística de la Catedral de la Inmaculada Concepción de Cuenca
(Universidad de Cuenca, 2025-09-26) Chuchuca Castro, Renzo Xavier; Espinoza Méndez, Edgar Marcelo
The objective of this work is to develop a pop-up book that functions as a tourist guide to promote the Cathedral of the Immaculate Conception in Cuenca, Ecuador. The process is based on the methodology proposed by Loraine Blaxter, which is structured in three main sections: justification of the topic, delimitation and basic concepts. Second, understanding the context and the problem, analysis and identification of the problem to be solved and how the pop-up project contributes to its solution. Finally, third, development of the final proposal covering the process of building the book by implementing the technique. At the end of the document, a reflection is made on the lessons learned during the process. This project seeks not only to generate a tourist promotion, but also to explore how architecture and design interact in an innovative and attractive format.
Sistema señalético para el Centro Histórico de Cuenca PROYECTO CENTRO
(Universidad de Cuenca, 2025-09-16) Vele Aguilar, Alex Martín; López Zamora, Jorge Daniel
This project proposes a solution to the lack of organization and standardization of mobility within the Historic Center without going against the current Ordinance, giving the city an aesthetic and homogeneous signage system that generates a visual identity that adapts to the sector and its architecture. For its development, Bruno Munari's Project Method was used for the signage system and the Typographic Design methodology developed by Cheng (2006) for the construction of the typography, which is one of its main resources. The name for this signage system is CENTRO.
Diseño de interfaz gráfica de una aplicación móvil turística del Centro Histórico de Cuenca
(Universidad de Cuenca, 2025-09-01) Agudo Carreño, Mateo Nicolas; Carrión Andrade, Galo Bernardo
This project focuses on the design of the graphic interface of a mobile application that provides updated information on the main tourist attractions of the Historic Center of Cuenca. The application was created to promote tourism and facilitate access to information for national and international tourists between 25 and 35 years old, and therefore improve the experience of tourists. Jesse James Garrett's methodology, organized into five planes—Strategy, Scope, Structure, Skeleton, and Surface—guided the development of the project. In the first phase, information was collected on user requirements and preferences, which allowed defining the user needs and objectives of the application. After this, content requirements and functional specifications were established, which allowed the information architecture and low-fidelity wireframes to be evaluated by the users. Finally, the style guide was defined, which was applied to all screens, and the application was prototyped. The final product is an interactive prototype that simulates the operation of inCuenca.
Branding para una marca de ropa basada en la iconografía Cañari para hombres de 18 a 27 años de la ciudad de Azogues
(Universidad de Cuenca, 2025-07-14) Castro Espinoza, Byron Augusto; Becerra Domínguez, Mario René
This degree project focuses on developing the branding for a clothing brand based on the Cañari culture for men aged 18 to 27 in the city of Azogues, Ecuador. For the construction of this project, the methodology proposed by Bruce Archer was chosen. Through its three phases—analytical, creative, and executive—clear and precise results were obtained. Regarding the analytical phase, essential information about the Cañari culture was collected, followed by conceptual foundations and finally, homologous clothing brands that base their designs on ancient cultures. In the creative phase, the corporate branding proposal and the development of graphic pieces for t-shirts were carried out, all based on a brief that served as a guide.
Diseño y publicación un sitio web informativo e interactivo para el Hogar Infantil Tadeo Torres
(Universidad de Cuenca, 2025-07-07) Jiménez Peña, David Patricio; Escobar Cobos, Santiago Andrés
This graduation project presents the design and publication of an informative and interactive website for the Tadeo Torres Children's Home (HITT) in Cuenca, Ecuador. The aim is to create a digital platform to manage donations, volunteer applications, student internships, and provide information about the adoption process. The methodology of the five planes by Jesse James Garrett was applied, focusing on user experience and intuitive design. Tools such as Adobe XD and WordPress were used to develop a user-centered, accessible interface. Usability tests were conducted to validate the design and functionality.
Diseño de la interfaz gráfica para una aplicación móvil como material didáctico de apoyo en motricidad gruesa para niños de 4 a 6 años
(Universidad de Cuenca, 2025-06-03) Ayol Pérez, Johanna Vanessa; Peralta Fajardo, Paul Gustavo
This project focuses on the development of a graphic interface oriented towards a mobile application, with the objective of providing support in the area of gross motor skills in children from 4 to 6 years old. For this purpose, James Garrett’s information architecture methodology is used. In the first instance, a bibliographic search on how to stimulate a visual environment will be carried out, followed by user profiling, finally achieve a definition of content through the discrimination of pedagogical and playful learning strategies.
Diseño de calefacción activa sostenible para una vivienda unifamiliar del sector de Racar en la ciudad de Cuenca
(Universidad de Cuenca, 2025-04-30) Gaón Palacios, Robinson Armando; Zhindón Duarte, Jonnathan Andrés
This graduation project proposes a research instrument that considers geographic location, temperature, and other climatic characteristics to apply a methodology aimed at resolving thermal comfort in a single-family home for four inhabitants in the Racar sector, Sinincay parish, city of Cuenca. The use of active heating is proposed, making it necessary to understand heat from various perspectives: physical, physiological, psychological, and thermal perception, in addition to the subjective perception of each individual influenced by factors such as age or emotional states. This complexity makes it possible to establish guidelines that support an interior design proposal capable of achieving thermal comfort from a comprehensive approach. It is important to highlight that, without considering passive strategies and the role of climate through appropriate criteria, it would be difficult to improve, solve, or understand on a larger scale the challenges and responsibilities of creating a habitable space, along with incorporating all the specific conditions of interior design. Once the variables have been considered and case studies with heating systems analyzed, specific solutions are proposed for spaces with higher occupancy or greater heating needs. The results are presented through simulations that depict eclectic and avant-garde spaces, with technologies defined by a unique style that aims not only to generate a comfortable thermal sensation but also to make temperature visible as a perceptible element within the design. This comprehensive approach addresses thermal comfort not only from a technical standpoint but also through the user’s sensory experience within their everyday environment.
Desarrollo de una campaña publicitaria para el artista musical Miles Morales de la ciudad de Cuenca
(Universidad de Cuenca, 2025-04-30) Morales Tapia, Juan Cristóbal; Carrión Andrade, Galo Bernardo
This graduation project focuses on the creation of an advertising campaign to promote the musical content of Cuencano artist Miles Morales, which incorporates new technologies and traditional Graphic Design techniques. The research analyzes the artist's needs, values, and impact on the local art scene to develop a strategy aimed at conveying the originality and creativity that can be used to promote art. The campaign uses short videos to emphasize the use of streaming platforms and is implemented on the most popular digital media for comprehensive reach.
Desarrollo de una campaña publicitaria para dar a conocer las artesanías de la parroquia San Joaquín
(Universidad de Cuenca, 2025-04-24) Durán Arévalo, Sofía Jaqueline; Becerra Domínguez, Mario René
This project aims to create an advertising campaign that enhances the visibility and appreciation of the handicrafts from the parish of San Joaquín. These pieces, carefully crafted by local artisans, reflect the cultural identity of the region and preserve traditional techniques passed down from generation to generation. However, this craft faces the risk of disappearing due to lack of interest and recognition. The advertising campaign seeks to highlight not only the decorative value of these handicrafts but also their usefulness in daily life. Many of these products are used in everyday activities such as harvesting, shopping, food preparation, and moments of recreation and family gatherings. Through a creative and approachable strategy, the campaign aims to showcase these multiple facets to generate greater interest and appreciation for artisanal work. Additionally, the campaign proposes the use of graphic and digital media to reach both the local population and tourists visiting the city. With this initiative, the goal is not only to promote handicrafts but also to strengthen the recognition of artisans, encourage the consumption of handmade products, and contribute to the preservation of this valuable cultural heritage.
Desarrollo de concept art para un videojuego inspirado en leyendas ecuatorianas
(Universidad de Cuenca, 2025-04-17) Montesdeoca Lliguichuzhca, Luis Alberto; Quizhpi Salamea, Adriana Lucía
The purpose of this work is to make Ecuadorian legends known through video games. This document serves as a record of the process that has been carried out using different tools located in the area of concept art creation. The focal point is the production of the first phase of the long process of creating a video game, where the main ideas and conceptual bases for its development are created.
Experimentación de técnicas de serigrafía aplicadas en ilustraciones que rescaten la Cultura Cañari
(Universidad de Cuenca, 2025-03-28) Landi Diez, Esteban Andrés; Espinoza Méndez, Edgar Marcelo
The thesis focuses on experimenting with screen printing, using designs inspired by the Cañari sculptures known as "ucuyayas". The aim is to combine shapes, textures, as well as experiment with avant-garde and fashionable screen printing methods to create designs for T-shirts. The research applies specific screen printing techniques to these illustrations, exploring different media and inks to add value and depth, in order to create visually appealing and culturally significant pieces. Silkscreen printing, known for its versatility and precision, will be used to recreate illustrations that present new aesthetic and meaningful proposals, adapted to today's reality. The experimentation process will focus on exploring various silkscreen printing methods, using seven types of inks, from the most common ones based on resins and plasticizers, to those made from water. Colors, textures and compositions that reflect the essence of the images will also be experimented with. This work will culminate with an organized presentation of the technical and practical methods of silkscreen printing, applied to a collection of illustrations that will visually convey the history and tradition of the Cañari culture. This was evident at the end of the project, since it not only fulfilled the exploration of current methods and techniques in Cuenca, but also allowed the creation of a unique graphic proposal that pays homage to the Cañari culture, consolidating silkscreen printing as a valuable tool for cultural preservation and dissemination Finally, the technique that inspired this project is highlighted: the use of water-based ink for the background, due to its advantages such as easy cleaning, its more ecological nature and the reduction in the use of additional products to reuse the mesh, since it does not dirty the edges when cleaning it. In addition, vinyl ink was used on the top and adhesive as a stencil instead of the traditional emulsion, a methodology that was highlighted as effective.
Rediseño de identidad de marca y packaging para el emprendimiento de minidonas Donace en la ciudad de Cuenca
(Universidad de Cuenca, 2025-03-24) Castillo Gutiérrez, Doménica Sofia; Carrión Andrade, Galo Bernardo
The main objective of this thesis project is to renew the visual identity of the Donace brand—a business specializing in mini donuts in Cuenca, Ecuador—by creating a new logo, a brand manual, and packaging designs. This update addresses the strategic need to strengthen its connection with customers, improve its market positioning, and communicate its values clearly and attractively. The project development followed a methodology based on the works of Ambrose & Harris and Ellen Lupton, complemented by qualitative techniques such as surveys, questionnaires, and competitor analysis. This approach facilitated the collection of key information regarding the target audience's expectations and the client’s needs. The project included the design of a logo that reflects the artisanal essence of Donace, an interactive brand manual with clear guidelines, and three packaging concepts tailored to different consumption needs. Additionally, corporate stationery elements such as business cards and letterheads were designed, and mockups were developed to evaluate the functionality and coherence of the designs. In conclusion, the project aims to position Donace as a solid and competitive brand, true to its essence and aligned with the demands of the current market.
Fotolibro como herramienta de divulgación y conservación de las especies fúngicas del área de Zorrocucho o Llaviuco del Parque Nacional Cajas
(Universidad de Cuenca, 2025-03-24) Donoso Ordoñez, Rosana; Peralta Fajardo, Paul Gustavo
This work aims to develop a photobook that contributes to the conservation of mushroom species in the Cajas National Park. The project is based on the Methodology Model for Design Projects, proposed by Paul Peralta in his book Más allá de la tinta y el píxel, and is divided into three stages: the first is discovery, which focuses on documentary research to understand the needs of the target audience and identify patterns, trends, and preferences. This phase includes data collection through surveys and interviews with readers and experts, as well as the analysis of similar projects to gather ideas and understand current trends. In the second stage, called exploration, the analysis of the collected data is carried out, along with the development of the photobook's technical sheet and decision-making aimed at creating a brief. This document aims to translate the information obtained into clear and strategic guidelines for the project's development. The implementation stage includes the development of a moodboard, ideation and sketching, photographic production and postproduction, graphic design, photobook layout, and the validation of the proposal. This process culminates in the creation of an editorial product that integrates nature and landscape photography, along with informative texts, with the goal of raising awareness about the ecological role of fungi in the ecosystem.
Diseño de un cómic educativo para visibilizar figuras históricas femeninas del Ecuador dentro del currículo escolar de séptimo de EGB
(Universidad de Cuenca, 2025-03-24) Espinoza Sánchez, María Dalia; Quizhpi Salamea, Adriana Lucía
This work aims to develop an educational comic about historical female figures from Ecuador, aimed at children between 11 and 13 years old. It focuses on a prominent woman in fields such as literature and the social class struggle: Zoila Ugarte de Landívar, a pioneer of feminism in Ecuador. This document records the creation process of this graphic novel, following the "Methodology for Illustration from Creative Thinking" as the main guide, aiming to illustrate from an understanding of the target audience. The process is divided into three main stages. The first stage, "Inquiry," involves research on both the subject matter and interviews to develop user models that help understand the needs of the target audience. Additionally, the script for the story that will structure the comic is created. The second stage, "Concept Representation," defines the graphic style of the work, involves the creation of preliminary sketches, and culminates in the digitalization of the artwork. Finally, in the third stage, “Group presentation”, the comic’s layout and composition are completed, followed by a presentation to a focus group of students. The process concludes with a reflection on the lessons learned throughout the project's design development.
Concept Art de personajes para un videojuego en base a la cultura precolombina ecuatoriana para revalorizar la identidad cultural local
(Universidad de Cuenca, 2025-03-24) Cadmilema Córdova, José Javier; Santos León, Ernesto Antonio
This curricular integration project consisted of the creation of concept art of characters and environments for a video game inspired by the pre-Columbian cultures of Ecuador, in order to revalue the local cultural identity among young people between 16 and 20 years old. During the development of the project, surveys were conducted and an iterative design method was used, which included cultural research, sketching of silhouettes, presentation of proposals with their respective validation and final results. The process focused on the creation of four main characters (Yana, Kantu, Karunki and Raykint), each symbolizing a particular culture: Tsáchila, Kañari, Shuar and Otavalo. In addition, four symbolic environments were created: The Cave of the Spirits, the Water Temple, the Deep Jungle and the Sleeping Volcano, incorporating unique cultural and narrative components. The project stands out for its focus on visual narrative, the presentation of different proposals throughout the development of the concepts and the positive impact on the preservation and dissemination of Ecuadorian cultural wealth.
Rediseño de imagen de marca para el emprendimiento de cosméticos naturales “Freya” en la ciudad de Cuenca
(Universidad de Cuenca, 2025-03-24) Bresciani Alvarez, Melisa Isabella; Carrión Andrade, Galo Bernardo
The project “Rebranding for the natural cosmetics venture Freya” aimed to reposition the brand in Cuenca's competitive market. The initiative addressed key challenges such as lack of differentiation, outdated design, and misperceptions of product quality, which hindered the brand's growth and customer loyalty. The project integrated research, ideation, evaluation, and development using a structured five-stage methodology. Initial interviews with Lourdes Álvarez, the brand's owner, uncovered Freya's core values, including connection to nature, sustainability, and artisanal quality. Competitor analyses identified opportunities for differentiation, while the "buyer persona" profiles developed helped focus design decisions on real consumer needs, prioritizing a clear and strategic approach. The ideation phase utilized creative tools like mood boards, sketches, and prototypes, exploring concepts that blended elegance, modernity, and authenticity. The selected designs were iteratively refined with client feedback, ensuring alignment with their expectations and the brand's core values. The outcomes included a renewed logo inspired by the Norse goddess Freya, featuring earthy colors and organic shapes that evoke authenticity and sustainability. Functional and attractive packaging was also developed using recyclable materials, reinforcing the brand's commitment to environmental responsibility. These proposals were consolidated into a brand manual that ensures visual and conceptual consistency across all future applications, from labels to digital strategies. This project addressed the brand's initial challenges and laid a strong foundation for Freya's sustainable growth.
Diseño editorial de una guía para el tratamiento de la luz en fotografía de retrato desde la preproducción hasta el revelado
(Universidad de Cuenca, 2025-03-24) Fernández Quinde, Jorge Adrián; Escobar Cobos, Santiago Andrés
Lighting is one of the most essential elements in creating a high-quality image, especially in portraits. Unlike documentary or product photography, portrait photography involves working with people, making it crucial to capture their essence, emotions, or tell a story. Successfully conveying these messages requires mastering the use of light. Therefore, the purpose of this project is to develop an editorial guide for the treatment of light in portrait photography. This guide is aimed at intermediate-level photographers, addressing the technical aspects of lighting from pre-production to post-production. Various processes were undertaken to gather information, develop the proposal, test it with users, and determine the project's functionality.
Desarrollo de branding corporativo para la empresa de publicidad “Ariel” en la ciudad de Cuenca
(Universidad de Cuenca, 2025-03-21) Muñoz Fernández, Alexander Ariel; Torres Díaz, Esteban Teodoro
This project has the objective of developing a corporate branding system for the advertising company “Ariel”, located in the city of Cuenca, to strengthen its visual identity and positioning in the local market. The proposal focuses on the conceptualization and design of a logo inspired by a radar, symbolizing precision and attention to detail, fundamental characteristics in the services offered by the company. The methodology, Graphic Design Thinking: Intuition, Action, Creation by Ellen Lupton, and the Design Methodology by Ambrose and Harris, used, comprises three phases: analysis, ideation, design and implementation. In the analysis phase, data were collected through interviews with the owners, review of the competition and direct observation. During the ideation phase, initial concepts were generated and refined through an iterative process. Finally, in the implementation stage, branding elements were applied to promotional and digital materials, ensuring consistency and functionality. The result is a solid and attractive visual identity system that enhances brand perception, reinforces its professionalism and promotes a closer connection with clients. This project contributes to strategic design as a tool to optimize the competitiveness of local companies in the advertising sector.
Propuesta de diseño interior comercial para la boutique Sweet Gallery en el centro histórico de la ciudad de Cuenca, Ecuador
(Universidad de Cuenca, 2025-03-20) Palacios Carpio, Gabriela Melina; Orellana Ordoñez, Diana Catalina
The interior design proposal for “Sweet Gallery”, in the city of Cuenca, has a focal point of creating spaces in which the essence of the brand can be transmitted, proposing shopping experiences that influence the target users. The space proposes to promote the brand through a proposal inspired by it, which is why the design analyzes focal points of the brand so that the proposed space creates a cozy and elegant atmosphere in which the values and style are reflected. We analyzed a menu of materials that rescue qualities to be considered within the design, regardless of whether they work both aesthetically and constructively, the proposed furniture following the ergonomic comfortable measures that allow the appreciation of the products together with the concept of versatility and strength projected guarantee a conducive shopping experience. The proposed color palette and essential resources were based on a joint analysis with the owners of the brand, to make a more accurate approach for both users and owners. Considering both functional and aesthetic aspects that allow us to create a space that promotes the brand's identity.

Browse

Recent Submissions