No. 22 (julio diciembre 2015)

Permanent URI for this collectionhttps://dspace-test.ucuenca.edu.ec/handle/123456789/26573

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Caracterización de los factores que determinan la asistencia a programas públicos para la primera infancia en Ecuador
(Universidad de Cuenca, 2015-07) Rivera V., Jairo
This paper analyzes the characteristics of the factors determining assistance to public programs for early childhood in Ecuador. The study begins with a review of the literature, where the origins of early childhood programs and current legislation are presented. Additionally, the Ecuadorian context early childhood is reviewed. Subsequently, the section is developed using empirical data for the Survey of Living Conditions of 2013-2014. In estimating a Probit model is used to determine the probability of attending a public child development program. The results suggest that the modalities of the program and child's age are heterogeneously influenced by the individual, mother, home, and geographical’s characteristics.
Retos y desafíos de Los Cabos como destino consolidado: la percepción de los empresarios locales
(Universidad de Cuenca, 2015-07) Montaño Armendáriz, Angélica; Núñez Vásquez, Gabriel E.; Pérez Concha, Juan C.
This article has as a goal to do a brief analysis and diagnose of the problems that the destination faces in the matter of touristic management. The first section belongs to the document research, which contextualizes the study; the second, refers the results of the empirical investigation with the purpose of identifying the vision of the economic agents related with the touristic development of the area, regarding the advantages and disadvantages of the territorial location and its perception with respect of the competitiveness of the destination. The results represent that the observed problematic belongs to the competitiveness loss of the destinations, derived from a touristic model applied without considering the characteristics and territorial dynamics nor the basic dimensions of the sustainable development.
Los derechos económicos, sociales y culturales desde la perspectiva de la economía teórica
(Universidad de Cuenca, 2015-07) González, Silvia; Miranda Espinosa, Alexandra; Acuña Pazmiño, Javier
In the last 40 years, the liberal thinking has been accepted and introduced into economic theory. This paper deals with the analysis of the potential incompatibility between liberal thinking and the Economic, Social and Cultural Rights (ICESCR). We argue that, with minor exceptions, the ICESCR have not been appropiately considered in the economic theory. Consequently, considering economic rights and theory as incompatible subjects is a steril debate. It is compulsory for researchers and policy makers to open a productive discussion, leading to valid solutions in both matters.
Caracterización de un modelo de gestión para las cooperativas y compañías de taxis del ecuador: caso de estudio organizaciones de la ciudad de Cuenca
(Universidad de Cuenca, 2015-07) Escandón Morales, María Soledad; Aguirre Maxi, Juan Carlos
This work is a result of the application of the methodology of scientific research in order to show the reality of taxi companies in the city of Cuenca, and its interference in administrative procedures in both cooperatives and companies. From this fundamental input a management model that allows easy implementation and monitoring from medium time.
El partenariado público-privado como alternativa al modelo de gestión de bienes y servicios públicos en el Ecuador ¿una modernización del estado 2.0?
(Universidad de Cuenca, 2015-07) Martínez Moscoso, Fernando Andrés
The paper makes an historic and legal study of the Ecuadorian State Modernization, and divide in two moments, the neoliberal, and the present government called “correismo”; which obtain an interesting alternative trough the PPP. In the second case is interesting the ideological and political change since the economic crises, with an initial step where the private sector was displaced, and then a substantial change where the strategic alliance between public and private became important because is the form to get enough resources to finance public utilities. The originality of this work is because the new incorporation of the PPP in Ecuador, situation that hadn´t been studied enough by the academia because it´s recent approbation, so it´s become an opportunity to make a base for future researches in relation to the “poscorreismo”.
El branding como una respuesta de la aplicación de la psicología en al ámbito del marketing y la gestión comercial
(Universidad de Cuenca, 2015-07) González Loyola, Pablo Arturo; Pesántez Vicuña, Fernando
Nowadays, marketing plays a preponderant role in the whole world. However, it can be seen that some organizations are more successful than others that barely survive in the market. If one analyzes the success of the first with respect to the second, it is often found that the key to it is not a competitive advantage over the characteristics of the product and its technical aspects. On the contrary, only its differential advantage ends up being the brand. The questions then point to how it is that certain brands by themselves are capable of generating value and preference in customers. It is there when the purely commercial aspect stops being sufficient to explain this. It is necessary then to refer to other areas to give answers to certain concerns such as this one. Marketing as a social science has been developed on the basis of other sciences such as economics, anthropology, psychology, sociology, statistics, among others. Then, it will be these sciences that will allow explaining the value that a brand can generate in its market, a value that to contextualize within the scope of marketing has been called Branding or brand value. Psychology will explain many of these elements with their different authors and theories. To cite some worth mentioning theories of motivation, attitudes, perception, learning, personality and how to understand that organizations apply these principles to generate emotions and feelings for brands, this being the differentiating element and that generates a competitive advantage over the rest of offers in the market.

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