Browsing by Author "Rojas Luna, Rosa Vanesa"

Now showing 1 - 20 of 34

Análisis de la calidad de los servicios de agua potable de la Empresa Pública Municipal de Agua Potable, Alcantarillado y Saneamiento Ambiental del Cantón Azogues
(Universidad de Cuenca, 2025-05-28) Guamán Aucancela, Ana Fabiola; Rojas Luna, Rosa Vanesa
The research analyzes the quality of drinking water services offered by EMAPAL EP in Azogues during 2024, using the SERVQUAL model. This model evaluates five key dimensions: reliability, sensitivity, security, empathy and tangibles, to identify gaps between user perceptions and expectations. Results show significant discrepancies in security (-0.82), sensitivity (-0.78), and reliability (-0.74), reflecting critical areas requiring improvement, while empathy and tangibles have smaller gaps. Old infrastructure, lack of effective communication with users and limitations in staff training are factors that affect the perception of the service. However, EMAPAL EP's commitment to the quality and sustainability of the service stands out in its efforts to modernize infrastructure, implement quality management systems and strengthen the relationship with users by improving processes and technologies. Strategies are proposed that include training, infrastructure improvement, development of two-way communication channels and technological updating. These actions seek to close the identified gaps, optimize the user experience and position EMAPAL EP as an efficient and sustainable public company in the management of water resources.
Análisis de la calidad del servicio del sector hotelero categorización cuatro estrellas en la ciudad de Cuenca; y, propuesta de diseño del modelo Servqual para: Hotel Zahir 360, año 2015
(2016) Nieto Alvarez, Priscila Elizabeth; Pacheco Quizhpilema, Lourdes Beatriz; Rojas Luna, Rosa Vanesa
This graduate thesis paper exposes an analysis about the quality of service at 4 star category hotels in the City of Cuenca, in order to determine the errors in service and to determine the solutions about what customers expect in relation to the service received. All this will be determined by applying the Servqual model which is a method of evaluation of key factors to measure the quality of services provided; considering that customers who purchased a service maintained expectations and then compare them with what is received to measure their level of satisfaction. The difference between the two attitudes is called Customer Satisfaction Index. This Index is an indicator that is obtained by appropriate treatment of information obtained by applying the Servqual questionnaire to each customer. Therefore, the purpose of this paper analyzes the Hotel Zahir 360 applying the proposed model in the present research to know and relate the gaps that may occur during the service. Also, by determining strategies for integral improvement that contribute to the expected satisfaction by the hotel's guest which can serve as a model to the other institutions that provide services and who wish to improve the quality
Análisis de la gestión de Talento Humano en el sector comercial automotriz de la ciudad de Cuenca y propuesta de diseño de un modelo de gestión de Talento Humano por competencias. Caso de aplicación Empresa Recordmotor período 2015-2016
(2017) Amón González, Gabriela Fernanda; Vega Peralta, Magaly Teresa; Rojas Luna, Rosa Vanesa
The management of human talent by competencies is a tool that allows us to evaluate the knowledge, skills and attitudes that are necessary in a job, through a quantifiable profile and objectively measurable, in this way its allows each person who is part of the company to provide their best professional qualities. Under these parameters, the following research aims to solve the inefficiency that exists in the strategic direction of human talent, with the main objective of analyzing human talent management in the automotive commercial sector of the city of Cuenca and designing a model of management of human talent by competences for the company Recordmotor SA. Therefore, in the present investigation a quantitative and qualitative methodological strategy was applied, collecting information through questionnaires and interviews that were applied both in the automotive sector and in the company under study. As a result, the profile designs for each position were compiled, as well as the dictionary of competences and questions, the formats and flows used for the recruitment are structured properly, and selection and training processes of the employees were structured as well.
Análisis de la gestión del talento humano en el sector de cooperativas de ahorro y crédito de la ciudad de cuenca y propuesta de diseño de un modelo de gestión de talento humano por competencias. Caso de aplicación Cooperativa de Ahorro y Crédito Educadores del Azuay, periodo 2015
(2017) Quizhpi Titusunta, Diana Soraya; Rojas Luna, Rosa Vanesa
Human talent management competency is an alternative for increasing professional performance and thus a way to maximize individual and collective capacity to induce create value in the different processes of an organization. In this context, this research aims to analyze the management of human resources in the sector of the credit union in the city of Cuenca; and propose the design of a Model Talent Management Competency for the credit union Educators Azuay. For compliance specific, such as targets were raised: Basing concepts and methodology for designing the model, analyze the management of human talent in the field of Credit Union City of Cuenca, analyze the current situation of Management Human talent in the credit union Azuay Educators; and finally develop the design of the proposed model. For this purpose, it was used as a methodological strategy research of both quantitative and qualitative, using techniques and tools such as interviews and questionnaires, the same as were applied to the representatives of the different cooperatives, who provided relevant data for the study. As results of this research could identify observable and unobservable behaviors of human talent. Similarly, skills related skills, abilities and attitudes of the institution case study.
Análisis de la rotación del personal, su incidencia financiera y propuesta de un plan de mejora en Britexpro Cía. Ltda.
(Universidad de Cuenca, 2025-09-26) Romero Espinoza, Dayana Carolina; Sari Pugo, Dayanna Michelle; Rojas Luna, Rosa Vanesa
The main objective of this integrative project is to analyze employee turnover, its financial impact, and propose an improvement plan at Britexpro Cía. Ltda, a Cuenca-based textile company that has experienced high turnover in its operations department in recent years. This situation represents not only a loss of continuity and efficiency in production processes, but also a direct impact on the work environment and organizational costs. To address this issue, the employee turnover rate for the period 2021-2024 was first calculated in order to gauge the magnitude of the phenomenon and demonstrate its behavior over time. Subsequently, through surveys of current and former employees, the main internal and contextual factors that influence the decision to terminate their employment relationship with the company were identified. Likewise, the processes related to turnover were surveyed in order to estimate their financial impact, considering three fundamental components: direct costs, temporary reduction in labor costs, and loss of productivity during the adaptation period of new personnel. Finally, an improvement plan was designed, which responds to the causes identified in the surveys and is aimed at strengthening talent retention, promoting professional development, improving the work environment, and reducing turnover levels through viable and sustainable strategies.
Análisis de posicionamiento en el sector de servicios de hosterías en el Valle de Yunguilla y propuesta de diseño de un plan estratégico de marketing para la Hostería “Los Cisnes” en el periodo 2015-2018
(2016) Chuchuca Matute, Daniela Belén; Tenesaca Flores, Silvia Gabriela; Rojas Luna, Rosa Vanesa
This current graduation work is focused on the development of a Strategic Marketing Plan applied to “Los Cisnes” Lodge. It has the purpose to contribute to the organizational development of the company, to increase its sales, to face the competition, but above all, to render quality services. In this way, “Los Cisnes” will turn into the number one in the market. Basic concepts and definitions of marketing are presented. They will be used throughout the development of this project. Afterwards, a research of the area was carried out by means of the following tools: surveys and interviews that were applied to people who use lodge services. Was established a ranking of existing lodges in the Valley of Yunguilla which was based on the register granted by the Ministry of Tourism. “Los Cisnes” Lodge was ranked in the third place in this list and according with the survey that was applied to the tourists; the inquiry form is attached to the last chapter of this paper. The current situation of the enterprise was established by using the following tools: micro and macro setting, SWOT analysis, internal factor evaluation IFE matrix, external factor evaluation EFE matrix, Boston matrix. Consulting Group BCG. Based on the previous statements, a Strategic Marketing Plan was developed. It includes mission, vision, objectives, strategy implementation, action plans, and budgets. Finally It presents the project conclusions and recommendations. The recommendations will reinforce the accomplishment of the strategies that were proposed at the beginning in order to contribute to a better development and growth of the business and at the same time they will convey optimal results for the lodge.
Análisis de redes sociales y una estrategia digital para la empresa “HVC- Pharma Cía. Ltda.”
(Universidad de Cuenca, 2025-09-24) Abril Alvarez, Daniela Katherine; Ayora Calle, Freddy Guillermo; Riera Castro, Luisa Mireya; Tenecota Bermeo, Ana Yadira; Valdez Campoverde, Pamela Alexandra; Rojas Luna, Rosa Vanesa
This document provides a strategic assessment of the digital footprint of HVC-Pharma Cía.Ltda. focused on its activities in digital platforms: Facebook and Instagram; the company has extensive experience in the hospital, pharmaceutical, cosmetic and veterinary sectors, so it faces the ongoing challenge of building an effective connection with diverse audiences in an increasingly competitive and changing digital environment. The research is conducted using a combined method, merging quantitative research of indicators with comparative research of outstanding brands in each industry, with the aim of highlighting good practices and identifying opportunities that HVC-Pharma Cía. Ltda. is not yet taking advantage of. In addition to the technical evaluation, contextual factors have been considered such as trends in digital use, user behavior in social networks, through this analysis approach facilitates the understanding not only of the present actions of the company, but also what tactics are feasible and suitable for HVC-Pharma Cía. Ltda. based on the entire study the report proposes the implementation of digital strategies to expand its reach and strengthen its presence in the digital sector. The purpose of this report is to become a useful tool for decision making, providing an accurate guide to strengthen the presence of HVC-Pharma Cía. Ltda. in the digital arena and position it more effectively.
Características de personalidad y perfil del emprendedor: una conjunción de múltiples teorías en un caso práctico
(Universidad Internacional del Ecuador, 2017) Peralta Vallejo, Ximena Katherine; Rojas Luna, Rosa Vanesa; Cárdenas Sánchez, Evelin Graciela; Aguilar Feijó, Víctor Gerardo; Arcentales Carrión, Rodrigo Nicanor; Peralta Vallejo, Ximena Katherine
What is it that you really characterizes an entrepreneur: its innate characteristics, its essence, the context in which develops, their experiences, the chance of fate?. Of course it could extend this list of possibilities; in fact, the theoretical treatment on the subject is abundant, and as will be seen in the review of the literature, the evidence shows the existence of these elements in the entrepreneur. However, there is not an analysis that allows to observe how this accumulation of facts are reflected in the entrepreneur and therefore arises the academic concern if there is an individual who collects all these characteristics to a greater or lesser extent, and in addition, its activity has successful. Precisely this is the problem that the present paper tries to solve in the application of a case study. The context in which these events take place is worldwide, however it has been considered convenient to choose a local case, particularly because this case would allow closer and more reliable access to information.Therefore is required to find a model case in the country, and also in the first intuition of the researchers, with many of the characteristics that they want to evidence through the research method. The main objective of this paper is to analyze through a case study if this cluster of characteristics and their theoretical supports coexist in an individual and if that conjunction can to explain the basis of its success. This paper add knowledge in the sense of explaining the characteristics, which in turn shape the profile of an entrepreneur.
Desarrollo del corredor comercial virtual para la Cámara de Comercio e Industrias de Azogues
(Universidad de Cuenca, 2023-11-17) Morocho Cuesta, Diego Andrés; Patiño Arias, Adrián Fabricio; Rojas Luna, Rosa Vanesa
The present integrating project called "Development of the Virtual Commercial Corridor for the Chamber of Commerce and Industries of Azogues" is based on a previous study carried out by the Faculty of Economics of the University of Cuenca to the Chamber of Commerce and Industry of Azogues, evidencing as results, various problems which have affected entrepreneurs who are part of the CCeIA. The aforementioned project is established with the intention of granting partners a space where they can view, promote and offer products and services, and seeks to solve in this way a deep-rooted problem since the crisis generated by the pandemic, which has left sequels. in the economy of several families of the Azogues canton. Initially, all the members of the CCeIA were categorized through a Canvas model, a model that standardizes and presents a cleaner and more stylized business image, displaying proposals and components which help the chamber of commerce and its partners to achieve their objectives. goals; Based on this and as a consequence, the virtual platform is created, a digital space that will be the main object of study in this project. The virtual commercial corridor is presented as a digital tool, which shows global information of the CCEIA, consisting of categories and subcategories classified by a Canvas model, in addition, the partners are part of it, with key information about their business, making it possible to in this way, expose products and services through a commercial window that will satisfy the needs of the Azogues canton.
Diseño de políticas familiarmente responsables en el Gobierno Autónomo Descentralizado del cantón San Fernando para el año 2021
(Universidad de Cuenca, 2022-10-06) Calle Idrovo, Erika Karina; Rojas Luna, Rosa Vanesa
Work is a fundamental part of the development of human beings. Nowadays, workers spend a great deal of their time fulfilling various obligations with the purpose of achieving the goals set out in their workspace. It has been shown that the way in which workers feel within their workspace drastically influences the performance of their work, personal and family activities. If a person feels good in his or her workspace, activities will be carried out more effectively and efficiently. One of the ways to improve working conditions is through the application of public policies that are Family Responsible. Thus, the objective of this research is to design Family Responsible Policies for the Decentralized Autonomous Government of the canton of San Fernando, to improve the work environment within it and therefore the fulfillment of institutional objectives. To meet this objective, it was decided to use a mixed methodology based on a field study, through which key data was collected on the work and family situation of the workers of the GAD. The results showed that although in general the working conditions were evaluated as good, there were also several problems where the workers did not feel truly heard by the authorities of the institution and in which discrepancies were reflected between the work and family spheres. Finally, a series of proposals were designed to improve family-responsible policies in the GAD based on: Flexible schedules, Workforce wellness management, Professional accompaniment, Extra-salary benefits, Recreation and community and Active suggestion box.
Diseño de un modelo de negocio para la empresa de Transporte Ejecutivo Austrosur S.A., periodo 2021-2022
(Universidad de Cuenca, 2022-04-07) Coronel Muzha, Katherine Lorena; Urgilés Sánchez, Daysi Gabriela; Rojas Luna, Rosa Vanesa
The means of interprovincial land transportation that cover the Cuenca/Guayaquil route have been demanded by the citizens for many years, whether for commercial, family, tourist or other reasons, where users choose the means and the company with which to travel, being the executive transportation in buses one of the most used nowadays. By focusing on the company Austrosur S.A., which is in the introduction stage, the objective of this study is to evaluate the viability of the business model proposed based on characteristics valued by the market, which have allowed establishing a competitive advantage and a clear and differentiable value proposition, including the idea of technological innovation with a new channel for the sale and information of the service. For this purpose, an external analysis was carried out, evaluating the sector as well as an internal situational analysis of the company, both in terms of supply and demand. In addition to the approach of a market research with the use of statistical tools in order to know what is the behavior of users when traveling and what they value most of the service. Additionally, it is necessary to analyze financially and economically through indicators for which this study indicates to be profitable with an IRR of 13,87%. However, it is also important to take into account the possible risks that the model could present and to establish solutions and strategies to address them.
Diseño del subsistema de evaluación de desempeño y su plan de acción aplicado a la empresa pública de la Universidad de Cuenca UCuenca EP
(Universidad de Cuenca, 2025-09-26) Cabrera Morocho, Jonnathan Rafael; Rojas Luna, Rosa Vanesa
This integrative project aims to design a performance evaluation subsystem and its corresponding action plan, applied to the Public Company of the University of Cuenca. The initiative arises from the need to implement a formal process to assess employee performance in accordance with legal regulations and aligned with the strategic objectives of the institution. The development was structured in five main stages: a situational diagnosis of the company, the redesign of job profiles, the definition of processes and the design of the evaluation tool, the application of the tool, and the creation of an action plan. Among the main results, it was found that the overall performance of the personnel fell within the “excellent” range. However, specific cases were identified where targeted improvement plans are needed, as some competencies are approaching the “regular” level. The implementation of the performance evaluation subsystem represents significant progress in the management of human talent. Nevertheless, since it has not yet been formally legalized and lacks specific indicators and operational goals for each position, its use remains limited as an official and definitive procedure within the organization.
Ecuador ama la vida, puertas adentro
(2019-11-19) López Morocho, Estefanía Elizabeth; Vicuña Chacón, Rosa Lizbeth; Rojas Luna, Rosa Vanesa
A country brand aims to represent a nation, showing the attributes of a country in such a way that it conveys its essence, generates a national identity and a good reputation; This constitutes a differentiation strategy used by governments to strengthen their economy. It is important to know how people perceive the country brand, taking into account that the perception of each individual is different from another. That is why this article includes a national study, based on people's perception of the current country brand: Ecuador loves life. A type of descriptive investigation is carried out using a random sampling stratified by proportional affixation and, from the data collection, statistical methods such as cross tables and Chi-square tests are applied to verify the hypotheses that are related to the brand experience; and its national positioning. An analysis of the brand image was also made from the perception of the people, the level of identification with the country brand was measured; Likewise, a possible stagnation regarding the advertising of the brand and the possible reasons why this could happen was studied. The research will allow us to know how people perceive the country brand internally, whether or not it transmits its philosophy and the current conditions of its use.
Estrategias de marketing de contenidos para posicionar a la Empresa Futura Ec de la ciudad de Cuenca
(Universidad de Cuenca, 2025-02-17) Hernández Morocho, Oswaldo Patricio; Rojas Luna, Rosa Vanesa
In this case study, Content Marketing strategies were proposed to improve the positioning of the company Futura Ec from the city of Cuenca. A research was carried out with a mixed methodological design, of an exploratory and descriptive nature, at the meso level. This combination allowed us to explore in depth the reality of Futura Ec, as well as to describe in detail its characteristics and processes. The results allowed us to understand the reality of the company both externally and internally, allowing us to evaluate its current situation and have a holistic context of its strengths, weaknesses, opportunities and threats. For this purpose, several data collection tools were used, the results of which allowed us to obtain valuable information to define the current STP of the company. After a more in-depth analysis as an audit, a contrast could be made with what was established by the company and the results obtained from the analysis, allowing us to propose corrections and recommendations. Finally, to meet the main objective of the study, proposals were defined on content marketing strategies, adapted to the real and current situation of the company.
Evaluación y análisis del clima organizacional y satisfacción laboral en la empresa pública. Caso EMOV EP; en el cantón Cuenca, administración 2019
(Universidad de Cuenca, 2020-10-26) Guachichullca Cabrera, Walter Damián; Rojas Luna, Rosa Vanesa
This article aims to analyze the organizational climate and job satisfaction existing in the Public Company of Mobility, Traffic and Transport, EMOV EP in the canton of Cuenca. The emerging research due to the need to improve and strengthen the parameters of reference to personnel management in municipal public institutions, contribute to the company to obtain a situational context of it, which will require taking measures to generate a prestigious environment. in the sector. Also, it intends to provide an academic contribution giving the possibility for new case studies that cover organizational behavior. Using a quantitative methodological procedure with the main survey tool using an analysis technique based on descriptive statistics and multiple regression, the results indicate the existence of a good organizational climate and somewhat satisfied job satisfaction, employee claims based on aspects positives such as being proud of their success and being satisfied with the work they have; on the contrary, aspects to improve are adhered to, such as the performance reward system and dissatisfaction with benefits due to the lack of promotion opportunities offered by the company. The correlation analysis indicates a positive relationship of the explanatory variables for the organizational climate and job satisfaction. Finally, the analysis with the hierarchical regression shows a significance of the models, which improves the prediction of the climate and job satisfaction. In the same way, the model is tested using the crossing between dependent and predictor variables, finding the factor "satisfaction with benefits" is the component of job satisfaction that an explanatory mayor provides to the organizational climate and that the "rewards" dimension of the organizational climate It is the element that offers the greatest explanatory contribution to job satisfaction
Implementación del sistema Electronic Human Resource Management (e- HRM) para la gestión de talento humano en la empresa Camello Marketing Viral
(Universidad de Cuenca, 2023-10-10) Córdova Patiño, Julissa Cristina; Sarmiento Añazco, Doménica Marvella; Rojas Luna, Rosa Vanesa
This project addresses the challenges of human talent management at Camello Viral Marketing company through the implementation of an electronic human resources system (eHRM). This system allowed for the strategic integration of human talent management and leveraging the advantages of digital transformation. The research on the functioning of human talent processes was framed within a qualitative approach, through which areas for improvement and suitable digital tools for the electronic system were identified. The study population encompassed both operational and administrative staff. The initial diagnosis results were used as baseline data. Based on this analysis, the processes were designed and virtualized using available online technological tools that are easily accessible. As a result, four processes divided into various sub-processes were obtained, adapted digitally to online tools and manuals for the correct application of the processes, the system, and decisionmaking. This process culminates in a digital environment that allows for efficient human talent management.This project provided the company with a comprehensive solution to enhance human talent management, optimize processes, and efficiently use digital tools, thereby contributing to organizational efficiency in an increasingly technological and competitive environment.
Influencia del liderazgo en la satisfacción del personal y como este repercute en la calidad del servicio en la empresa de bar restaurante Taproom S.A.
(Universidad de Cuenca, 2025-09-26) Guamán Tenesaca, Gabriela Fernanda; Ponce Bermeo, Lesly Michelle; Rojas Luna, Rosa Vanesa
This study identifies leadership styles, job satisfaction levels, and service quality at Taproom S.A., a company with six points of sale nationwide, which is the field of application of the instruments used to collect information. The research is descriptive and correlational in nature, with a cross-sectional and quantitative approach, as it used Goleman and Boyatzis' Resonant Leadership Style questionnaire, Job Satisfaction S20/23, and the SERVQUAL model for service quality. The first two instruments were used on the company's 49 employees, and SERVQUAL was used on 384 customers, a sample obtained through proportional stratified sampling. The predominant leadership style is coaching (16.93%), followed by authoritarian (16.8%). Job satisfaction is intermediate with a positive trend (3.35), with the highest-rated dimension being intrinsic and the lowest-rated being participation. Finally, the quality of service perceived by consumers is acceptable, with a need to improve gaps, mainly in tangible elements and sensitivity. Using Pearson's correlation coefficient, a very strong positive relationship was found between the variable leadership and job satisfaction (0.970), and a very strong positive association was also found between the variable job satisfaction and service quality (0.907). Based on the results obtained, strategies and actions have been proposed to address areas for improvement in order to strengthen the internal organization.
Influencia del marketing digital en la decisión de compra de los consumidores millennials entre 22 a 37 años en la zona urbana de la ciudad de Cuenca
(Universidad de Cuenca, 2021-06-14) Collaguazo Guamancela, Sara Leonor; García Jima, Lourdes Cristina; Rojas Luna, Rosa Vanesa
The digital marketing has been evolving along with the technology, so that today, it is presented as one of the most used tools by the companies in the world to influence the purchase decision of the consumer, for this reason it has been considered necessary to carry out a study about it in the urban zone of the city of Cuenca to the millennials consumers from 22 to 37 years old. For this purpose, we worked with a sample of 384 individuals and applied an online survey composed of 14 multiple choice questions. In order to obtain the results, the statistical program SPSS was used, which helped to analyze the data by means of contingency tables, graphs and chi-square tests, thus proving the hypotheses raised. The results showed that 69% of the millennials made purchases online, demonstrating the influence of digital marketing on them, as well as proving the 7.09% increase in online purchases during the COVID-19 pandemic. This research can be used as a reference for the development of digital marketing strategies and will help to understand the consumer's perspective on shopping on digital platforms
Influencia que ejercen las redes sociales sobre la confianza de los consumidores cuencanos hacia las tiendas online de supermercados en la categoría de alimentos, periodo 2020 – 2021
(Universidad de Cuenca, 2021-10-21) Veletanga León, Andrea Verónica; Pacheco Ortega, Samantha Abigail; Rojas Luna, Rosa Vanesa
E-commerce or electronic commerce consists of the exchange of goods and services through the Internet, using some means of electronic payment. E-commerce has been transformed due to the existence of increasingly demanding and trained applicants in the use of the internet. Likewise, to establish adequate marketing strategies, it is necessary to know the consumer's behavior regarding the information received on social networks and determine its influence on trust in online stores. Therefore, the objective of the study was to explain the influence of social networks on the trust of Cuenca consumers towards online supermarket stores, in the food category, during the period 2020-2021. The research was explanatory; A stratified random sample of 384 consumers from the city of Cuenca was taken and the data were analyzed through a structural model. As main results it was obtained that users of online food stores are predominantly women; Most of the users are employees, with a complete university education, with monthly income above USD 1,000. 60% use social networks frequently, the majority use Facebook and Instagram. Perceived image was found to be the most important factor in determining consumer confidence. The study allows us to conclude that the content created by the company, the notoriety and the quality of the service directly influence the perceived image, which in turn determines the trust for online shopping
Modelo de gestión para el Complejo Comercial Municipal de la Ciudad de Azogues
(Universidad de Cuenca, 2025-05-09) Piedra Quinche, Angela Brigitte; Ramón Ramón, Faviola Nataly; Rojas Luna, Rosa Vanesa
The integration of the project includes the design of "Azogues's Municipal Mall Management Model" which aims to improve the different business brands by reshaping the physical location, adequate signage and implementing safety and hygiene protocols that tend to enhance the experience of merchants and visitors. The research involved data collection through surveys performed in the merchants who work in the market, employing descriptive and qualitative research methods; relevant information was obtained, which allowed us to analyze the current condition and identify the main problematics, correlating the reports available from primary sources when the market was built and other pertinent data provided by the Decentralized Autonomous Municipal Government of Azogues. In addition, we seek to enhance the infrastructure of the facility, in order to increase sales volume, intensify the appealing of the center placing it as the top market in the community of Azogues, proffering the population a comprehensive experience where they may shop around all things in a clean and safe area, endowed with crisp - good quality merchandise and affordable prices, focusing on continuous improvement, looking for spur the revisit of the customers and their satisfaction.