Browsing by Author "Peralta Fajardo, Paul Gustavo"

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Cuento ilustrado sobre acoso escolar dirigido a niños de cuarto grado de EGB de la ciudad de Cuenca, Ecuador
(Universidad de Cuenca, 2025-03-12) Peralta Peralta, Liliana Andrea; Peralta Fajardo, Paul Gustavo
The purpose of this work is to create a story about the dynamics of bullying in the early stages of the school years with the intention of aboard this phenomenon in the educational context. This report documents the process prior to the creation of an illustrated story aimed at students in the fourth grade of General Basic Education, the story aims to raise awareness of this issue. The methodology used in the project is based on the proposal of Ambrosse and Harris (2010), adapting the traditional stages of the design process to the complexity of the project. First, there is the definition stage, as well as the preliminary analysis through interviews and surveys that allow us to learn about the problem of bullying. Then, in-depth research is carried out. In the third stage, the briefing and ideation are carried out, using different tools such as the analysis of counterparts. Then, the materials to develop the prototype are selected. Finally, the prototype is implemented, obviously with a final correction to ensure consistency and effectiveness in the educational context.
Diálogos proyectuales en el diseño
(2024) Peralta Fajardo, Paul Gustavo
The culmination of undergraduate studies in graphic design unfolds in a diverse scenario, encompassing dimensions that range from intuition to technique, from art to technology, and from empiricism to science. The degree projects studied reveal how these three dimensions intertwine to produce significant results. Art provides the emotional and aesthetic foundation, while science offers a methodological approach based on research and data analysis. Technology facilitates project execution, taking advantage of digital tools and advanced design techniques. This convergence between art, science and technology enriches the design process, producing effective and relevant visual solutions for the modern audience. Collaboration between these fields drives innovation and excellence in graphic design, demonstrating its ability to adapt to the changing demands of the contemporary environment. This study highlights the importance of a balanced integration of artistic, scientific and technological elements, highlighting its complexity and interdisciplinary nature as a creative and strategic discipline.
Diseño de flashcards como material didáctico para lectoescritura dirigido a niños de tercer año de EGB de la Unidad Educativa “Luis Roberto Bravo” de la ciudad de Cuenca, Ecuador
(Universidad de Cuenca, 2025-03-17) Tenemaza Ortega, Flavio Nicolai; Peralta Fajardo, Paul Gustavo
The main objective of this degree work is to study and create didactic cards to support the educational process of reading and writing in children in the third year of general basic education at the “Luis Roberto Bravo” Educational Unit in the city of Cuenca, in order to analyze their effectiveness in the face of learning problems presented during this educational stage. This document records the due process followed according to the methodology proposed by Joan Costa called “Methodology for the creation of signage systems” which is organized in different stages and provides us with a systematic approach when designing visual signage systems that are clear, understandable and functional, ensuring that the signs communicate effectively in the educational environment for children, improving the user experience by combining semiotic, psychological and graphic elements. The results obtained after applying these cards, show that students have a better understanding and retention of the information shown, it is highlighted that this resource is a fundamental tool, easy to use and that contributes significantly to the development of literacy and promotes an interactive and dynamic learning.
Diseño de la interfaz gráfica para una aplicación móvil como material didáctico de apoyo en motricidad gruesa para niños de 4 a 6 años
(Universidad de Cuenca, 2025-06-03) Ayol Pérez, Johanna Vanessa; Peralta Fajardo, Paul Gustavo
This project focuses on the development of a graphic interface oriented towards a mobile application, with the objective of providing support in the area of gross motor skills in children from 4 to 6 years old. For this purpose, James Garrett’s information architecture methodology is used. In the first instance, a bibliographic search on how to stimulate a visual environment will be carried out, followed by user profiling, finally achieve a definition of content through the discrimination of pedagogical and playful learning strategies.
Diseño de marca territorio para el Gobierno Autónomo Descentralizado de Llacao
(Universidad de Cuenca, 2024-03-08) Guamán Guambaña, John Fabricio; Peralta Fajardo, Paul Gustavo
The main objective of this curricular integration work is the development of a territorial brand for the Decentralized Autonomous Government of Llacao, a rural parish located in the canton of Cuenca - Ecuador. This document records the process followed throughout the six stages of the methodology planned for the project, which were carefully ordered based on the following works: Design Thinking by Gavin Ambrose and Paul Harris, Innovating for people by Luma Institute, Intuition, Action, Creation, Graphic Design Thinking by Ellen Lupton, The Corporate Image: Theory and Practice of Institutional Identification by Norberto Chaves. The first stage involved a preliminary immersion contextualizing the area through a demographic study and photographic documentation of the parish. Moving to the next stage, a deeper immersion involved arranging and conducting interviews and surveys with selected community members. Continuing the process, the third stage entailed synthesizing information from interviews and selected references, along with survey tabulation, leading to the fourth phase of ideation and prototyping. Here, brainstorming sessions, sketches, and simulations were executed. Progressing, the fifth stage was pivotal to gather necessary feedback before reaching the final product: implementation, which contains the defined territorial brand.
Diseño de un libro didáctico como herramienta para la enseñanza de historia de arte moderno dirigido a estudiantes de quinto grado de EGB
(Universidad de Cuenca, 2021-11-11) Quezada Cabrera, Gabriela Estefanía; Peralta Fajardo, Paul Gustavo
The present project is focused on the design and illustration of a didactic book about the history of modern art as a teaching/learning tool for the fifth grade of EBG, which will contribute significantly to the motivation and creativity of the student in the artistic area. Using Gui Bonsiepe's design methodology, the problem is structured by gathering essential information for a hierarchical process of each of the aspects to be taken into consideration before moving on to the design stage. It is in this phase where the minimum design units are established, from which a final editorial product will be consolidated, based on the target audience.
Diseño de una interfaz web responsiva para promocionar el restaurante de comida típica tradicional “Mamá Rosita”
(Universidad de Cuenca, 2025-03-06) Roldán Pillco, Daysi Anabel; Peralta Fajardo, Paul Gustavo
The objective of this work is the creation of a responsive web interface design for a traditional food restaurant “Mamá Rosita” in the city of Cuenca - Ecuador, applying the methodology of Jesse Jaes Garret, The Elements of User Experience (2011). This document records the process of the creation of the Curricular Integration Work, which consists of three sections. The first one highlights the justification and importance, the limitations and scope, as well as the conceptual foundations that explain the use of the methodology and its role within the development of the project. The second section describes the methodology, specifies the adaptation made to the Strategy level, as well as the context where it reflects the first stages of the creation of the respective project. Finally, section three, in which the project is developed, applying the knowledge obtained during the course.
Diseño e implementación de un sitio web para el tratamiento de trastornos del habla infantil de la ciudad de Cuenca
(Universidad de Cuenca, 2023-02-23) Narváez Peña, Luis David; Oña Torres, Jennifer Estefania; Peralta Fajardo, Paul Gustavo
The main objective of this curricular integration project is to address the study and creation of a website that serves as support for the treatment of childhood dyslalia in the city of Cuenca, Ecuador. This document records the process followed according to the methodology proposed by Agudelo and Lleras in their book “Para el Salón: Herramientas para el diseño centrado en el usuario”, which is organized into four stages. In the first stage of discovery, the needs and preferences of the users with regard to the content and structure of the website have been identified through an interview with a health care professional, resulting in the brief and collecting important information. The second stage focuses on interpreting the information, organizing it, and rethinking ideas. The third stage focuses on delimiting and prioritizing ideas to guide the project. In the final stage, prototypes are proposed, tests are performed, and the final result is a 100% functional website. Finally, in the last section, a reflection is made on the learnings gathered during the development process of this project.
Diseño editorial pop-up para la enseñanza de sitios arqueológicos de Azuay y Cañar dirigido a niños de quinto año de Educación General Básica de Cuenca, Ecuador
(Universidad de Cuenca, 2025-03-10) Crespo Ortiz, Bryam Martin; Peralta Fajardo, Paul Gustavo
This work proposes a pop-up editorial product aimed at fifth-year students of Basic General Education. For its development, the methodology of Jorge Frascara, presented in his book Diseño Gráfico y Comunicación (2000), was used. This methodology emphasizes clarity in communication and design functionality, covering the stages of planning, visualization, and production. In the initial phase, an analysis of similar products was conducted, interviews with experts in editorial design, children's illustration, and teaching were held, as well as surveys of students and user modeling to identify the characteristics and needs of the target audience. Subsequently, in the visualization phase, moodboards were created, haracters and settings were designed, and specific grids for the book's movable mechanisms were developed, culminating in the third stage, called production, which consisted of cutting pieces and assembling the book. The process was systematically documented in a logbook, which facilitated decision-making based on facts and ensured the coherence of the final product. The resulting book aims not only to be a visually appealing educational resource but also a functional tool to facilitate learning. This project highlights the importance of graphic design as a clear and effective communication medium, especially in the educational field.
Diseño especulativo de un sistema de ilustración digital con influencia en la estética japonesa tipo Anime que represente las principales prácticas culturales tradicionales de Cuenca, Ecuador
(Universidad de Cuenca, 2022-01-03) Cevallos Vicuña, Natalia Camila; Peralta Fajardo, Paul Gustavo
Speculative design is about a broader hypothetical subject. This sort of design is related on an undefined future based on the question “what if?”, which, with time would create more and more different scenarios in order to answer this particular question. Furthermore, is a way to make high standard designs with a meaningful unknowing component aiming to provide new perspectives. Moreover, with this base, a new illustration digital system has been created through the fusion of Japanese and Cuenca’s culture, which afterwards pretend to stand out some characteristics with an anime illustration style reflected on an editorial object, which leads to a creation of an Artbook, which yields to show a mix between the named cultures in a comfortable way, besides a narrative. The editorial object consists of the collection of artistic images of a defined narrative that talks about it and specifies each of its components.
Diseño infográfico sobre IA aplicada a la creación de personajes en el concept art
(Universidad de Cuenca, 2024-03-07) Villa Pauzhi, David Patricio; Peralta Fajardo, Paul Gustavo
This research work focuses on infographic design and the application of artificial intelligence (AI) in concept art for character creation. This document records a process adapted from Joan Costa's methodology for the study of methodological infographics, due to its ability to adapt to the nature of the work and present information in a clear and concise manner. The process is organized into five stages. In the first stage, called "Research," information is gathered, and relevant data is selected. Key concepts are also identified based on the focus on the target audience. The infographic creation process consists of five stages: Conceptualization, Design, Implementation, and Evaluation. In the first stage, initial sketches are created, and project objectives are defined. The hierarchy of information and the structure of the infographic are also established. Graphic scheme families, such as diagrams, networks, or organizational charts, are chosen. In the second stage, graphic elements are selected, and final designs are produced. Special attention is given to the readability and clarity of the content. Decisions are made regarding line, shape, color, typography, space, and image. In the third stage, computer tools are employed to create the final infographic. Necessary corrections and adjustments are made to ensure the project's quality. In the fourth stage, the most viable solution is analyzed. The visual effectiveness of the infographic is evaluated, and it is checked whether the established objectives have been achieved. Possible future improvements are also identified.
Diseño y ejecución de una novela gráfica digital sobre literatura ecuatoriana, como herramienta de revalorización cultural dirigida a jóvenes de segundo año de BGU
(Universidad de Cuenca, 2022-09-28) Cajamarca Farez, Verónica Abigail; Peralta Fajardo, Paul Gustavo
The following degree work focuses on the design and execution of a digital graphic novel on Ecuadorian social realism of the fifties, which will serve as educational material for young people in the second year of the unified general high school, being also a tool to revalue culture and Ecuadorian literature since it allows expressing and enhancing beliefs and safeguarding the precepts of moral order, making tradition and culture stronger. In this project, graphic and editorial design is put into dialogue with other sciences such as: pedagogy and its psychogenetic model of learning; Ecuadorian literature and social realism; and the graphic novel. For the creation of a design object using the General Model methodology of the design process (UAM / Azcapotzalco).
E-branding, la importancia de la gestión de la reputación en línea
(2023) Peralta Fajardo, Paul Gustavo
Reputation as an intrinsic value of a company is essential for its success, especially in the digital age where consumers have instant access to information. E-branding has become an important tool not only for management but also for online reputation, allowing companies to control and shape their brand perception. This paper focuses on elucidating how companies use this tool to manage their online reputation and how this can impact consumer trust and brand image. Strategies employed by companies are explored and suggested, including creating positive content, responding to criticism online, and actively engaging in social media. It also examines how consumers perceive companies' online reputation management, including the influence of authenticity, transparency, and honesty. Finally, it analyzes how e-branding can affect consumer trust and brand image, and how companies can use it effectively to manage their reputation.
El fotolibro como herramienta de socialización sobre la representación de la mujer cuencana en la actualidad
(Universidad de Cuenca, 2024-03-04) Arcentalez Yunga, Jessica Carolina; Peralta Fajardo, Paul Gustavo
The curricular integration work aims to design a photo book that highlights modern women's contributions to the city of Cuenca. It started with its design model to achieve this goal, using Joan Costa's methodology and Eve Arnold's photographic work as a reference. These processes were adapted according to the project's needs and divided into six stages. The first stage involved gathering relevant information, surveys, and interviews, followed by the analysis and selection of ideas. Subsequently, the third stage focused on identifying counterparts as a reference, leading to a detailed analysis and developing a brief in the fourth stage. The fifth stage involved experimentation with individual photo sessions, image selection, and Image editing. Finally, the sixth stage focused on creating the final content, including the layout for printing, reflection, and learning about the process.
El libro ilustrado como herramienta de aprendizaje de la lengua inglesa para el nivel Starters
(Universidad de Cuenca, 2023-02-05) Chipana Palomino, Johanna Gavriela; Peralta Fajardo, Paul Gustavo
This curricular integration project has as its main objective to promote the learning of the English language through an illustrated book aimed at Starters level students belonging to the CCN Language Academy in Cuenca, Ecuador. This document records the process followed to create the book, divided into 3 sections. The first section refers to the justification of the theme, the delimitation and the conceptual foundations that guide this project. The second relates how the design product was achieved following the 3 stages through the Input-Output methodology proposed by Christopher Jones. The Input stage documents the research process with interviews and surveys that aim to understand the context of the problem. The second section talks about the second stage Design exploration, analyzes counterparts and establishes the graphic system. The third section relates the third Out-put stage, the product is tested and the recommendations to improve the project are analyzed. It focuses on the process of generating the design proposal, its evaluation and the implementation of the image manual. Finally, in the last section, a reflection is made on the lessons learned during the development process of this project.
El libro Pop up como herramienta didáctica de difusión de leyendas infantiles de la ciudad de Cuenca, Ecuador para niños de cuarto grado de Educación General Básica de la “Unidad Educativa Rafael Aguilar”
(Universidad de Cuenca, 2022-05-24) Pérez Tapia, Israel Alexander; Peralta Fajardo, Paul Gustavo
The inclusion of new learning tools in the education is essential to prevent educational environments from becoming monotonous spaces where the activities that are developed are carried out by obligation. This type of practice can cause children to generate rejection for important activities for development. Such as reading and even for the content related to the customs and traditions of our country. The objective of this project is to respond to this problem from the field of editorial design. Make use of the Pop-up book as a tool to present the legends of our country. To children of General Basic Education (GBE) and generate a direct interaction between the child and the content based on the methodology of creative process for troubleshooting of Bernd Löbach. Likewise, this seeks to promote interest in our culture, history, and traditions through the approach to children’s literature. At the end of this project, two Pop-up books with children’s legends will be obtained, which serve teachers as a complement to the existing material to teach and transmit ancestral knowledge through children’s legend.
Fiestas populares, corolario para el diseño cultural de ciudad
(2019) Peralta Fajardo, Paul Gustavo
Design plays a more than important role in the cultural economy of a city, since it is the tool that allows the construction of what we now call collective identity, of place, etc. (Sparke, 2004) What happens if for the cultural design of the city we move away from the idea of taking exclusively the architectural qualities of a territory? The present proposal is based on the ideal that cities live and survive without architectural icons (Puig, 2009) although these are visible as graphic elements in City Branding; a discursive reading model is proposed from the design for the popular festivities
Fotolibro como herramienta de divulgación y conservación de las especies fúngicas del área de Zorrocucho o Llaviuco del Parque Nacional Cajas
(Universidad de Cuenca, 2025-03-24) Donoso Ordoñez, Rosana; Peralta Fajardo, Paul Gustavo
This work aims to develop a photobook that contributes to the conservation of mushroom species in the Cajas National Park. The project is based on the Methodology Model for Design Projects, proposed by Paul Peralta in his book Más allá de la tinta y el píxel, and is divided into three stages: the first is discovery, which focuses on documentary research to understand the needs of the target audience and identify patterns, trends, and preferences. This phase includes data collection through surveys and interviews with readers and experts, as well as the analysis of similar projects to gather ideas and understand current trends. In the second stage, called exploration, the analysis of the collected data is carried out, along with the development of the photobook's technical sheet and decision-making aimed at creating a brief. This document aims to translate the information obtained into clear and strategic guidelines for the project's development. The implementation stage includes the development of a moodboard, ideation and sketching, photographic production and postproduction, graphic design, photobook layout, and the validation of the proposal. This process culminates in the creation of an editorial product that integrates nature and landscape photography, along with informative texts, with the goal of raising awareness about the ecological role of fungi in the ecosystem.
La pedagogía del diseño: algunas consideraciones conceptuales
(2023) Peralta Fajardo, Paul Gustavo
e purpose of this article is to analyze theimplementation of pedagogical principles in graphic designinstruction in order to enhance the training process. To achievethis, an exhaustive review of the academic literature on thedefinition of the terms graphic design and pedagogy was carriedout using the systematic review methodology. In this way,perspectives of experts in the field were compiled and analyzed; inaddition, relevant pedagogical theories were explored to identifythe principles applicable to this discipline. On the other hand, inthe context of graphic design pedagogy, the application of didacticprinciples for the teaching of creative and critical skills to promoteactive and collaborative learning and the use of technology arehighlighted.
La tipografía corpórea ilustrada como herramienta de aprendizaje de lectoescritura en niños de 4 a 5 años de edad en la Unidad Educativa Antonio Ávila Maldonado de la ciudad de Cuenca, Ecuador
(Universidad de Cuenca, 2022-12-02) Ullauri Carchi, Jessica Carolina; Peralta Fajardo, Paul Gustavo
It is important that educational materials encourage the child in their learning, therefore, this project was developed, which consists of the development of a didactic tool that focuses on the teaching of reading and writing. In order to provide the student with an educational material that stimulates and motivates the child, it also aims to obtain a formative and enjoyable tool that allows the development of their understanding and expression in language, avoiding certain common learning materials such as stories, letter banding, songs or videos with the alphabet, cutting out letters, among others. The project is aimed at children from 4 to 5 years old who are in their learning process in relation to the alphabet and reading and writing, at the same time is a pedagogical material for teachers of the institution, as it is focused on the recognition of each of the letters as well as their association with the illustration belonging to each letter. In order to develop the project, the construction of the typography will be used for the student’s reading and writing. This resource is very important to be able to associate and know the letters of the alphabet.