Fast good: una alternativa saludable en comida rápida. Propuesta de innovación gastronómica para la ciudad de Cuenca

Abstract

The health of the persons has been one of the principal topics of discussion in the recent times and this one, is much related withabalanced diet. The fast food is a type of food that, has received enough by many people, and his principal advantages are: It is served in a little time, there are many places that offer it and his flavor is delicious for many people. But your disadvantages are very dangerous for the health, and some people don´t know them. Nowadays, Thanks to theFerránAdriá´s initiative, the new offer fast good has developed as a possible solution.This offer they summarize three basic needs in the diet nowadays: Quality, rapidity, health. The principal intention of this monograph is, to develop a gastronomic offer based in the fast good and to apply this to market in Cuenca city. To obtain this, first a caloric analysis of the recipes of traditional fast food has been done. Secondly, a market research in Cuenca city, to know tastes and food habits, but principallyto know the level of acceptance of this offer. Finally ten of the most importantfast food recipes have beenrestructured and evaluatedwith the same parameters, to know his advantages opposite to these. Besides, ten author´s recipes has been developed and presented in specification sheets with his respective costs of production and recommended retail prices