Evaluación de nivel de conocimiento financiero de los micro emprendedores en establecimientos turísticos privados en las zonas rurales de la ciudad de Cuenca

Abstract

This research contemplates the importance of financial knowledge in micro entrepreneurs in rural areas of the city of Cuenca, specifically in private tourism ventures. This study had a quantitative approach of descriptive scope, where a sampling was carried out with a minimum percentage of response to the total of tourism enterprises in rural areas of the city of Cuenca, there are 87 establishments that are in operation according to the cadaster of the Ministry of Tourism of the year 2022. Therefore, a test was carried out on the tourism micro-entrepreneurs of the mentioned area, as a tool to validate the data collected and respond to the hypothesis raised in the research, "The lack of financial knowledge in the micro-entrepreneurs of the rural areas of the city of Cuenca could cause economic instability in their tourism businesses". Therefore, the results of the research show the valuation of the financial knowledge of tourism micro-entrepreneurs and the use of financial tools for the management and administration of their businesses. Keywords: financial knowledge, micro entrepreneurs, tourism ventures, rural areas