Análisis del proceso de reactivación turística a partir de la pandemia por Covid 19 en el Parque Nacional Cotopaxi. Periodo marzo 2020 - marzo 2021

Abstract

Cotopaxi National Park is one of the most visited references of nature tourism nationwide, attracting visitors for its variety of natural attractions. In 2019 it was the fourth most visited area in the country, however, with the arrival of the Covid-19 pandemic in March 2020 it was forced to close its doors to tourists for an indefinite period. For this reason, the authorities and the main tourist actors of the park encountered the need to seek and implement strategies that will help the progressive reactivation of tourism, these same strategies being necessary to continue with tourism. Therefore, the purpose of this research project is to analyze the process of reactivation of tourism in the Cotopaxi National Park in the face of the event of the pandemic in the period March 2020 - March 2021, through a qualitative approach with descriptive scope and the creation of networks to reach the results that showed if the measures implemented served to reactivate tourism in the park or if other strategies should be taken, also to analyze the perceptions of tourism actors in relation to the measures taken for this reactivation. Keywords: Cotopaxi national park. Tourism reactivation. Tourism actors. Pandemic. Covid 19. Strategies. Biosecurity measures.