Manual para la gestión de Expedia y Booking.com en los hoteles con categoría de 3 a 5 estrellas en la ciudad de Cuenca

Abstract

The provision of hotel services in the city of Cuenca has grown from accelerated, the tourist potential of this city has allowed its inhabitants dedicate themselves fully to promoting all services of a character tourism and position this activity as one of the most important in the social, cultural and economic environment. At present, technological advancement has forced those who participate in the hospitality to be at the forefront of strategies, advertising tactics and the emergence of new forms of business, the hotel sector is not alien to this reality, for what has had to be renewed and projected to be competitive within a market characterized by constantly changing. To achieve this goal, accommodation establishments today work hand in hand with the Virtual Travel Agencies known as OTA’s, which had their boom in 1996, being the pioneer Expedia, followed by Booking.com. According to World Travel Market Latin America, these engines capture 75% of the reserves worldwide. Expedia and Booking.com are two of the OTAs that dominate the lodging reservation market today; whereby, This degree work presents through a qualitative study, the reality of the accommodation sector of the city of Cuenca in terms of management from Expedia and Booking.com. The development of a manual was considered necessary because, in the process investigative, it was possible to identify shortcomings in the management of the OTAs; Thus will have information that will help staff within the hotel sector, to use these technological tools efficiently. Keywords: Virtual Travel Agencies. Expedia, Booking.com. Hotel. Manual. Management. Reservations. Processes.