Propuesta de desarrollo de una aplicación metodológica de indicadores internacionales de responsabilidad social empresarial como apoyo a la categorización de establecimientos hoteleros. Caso Azogues- Ecuador

Abstract

The social impacts and environmental problems have been ignored by the human being, until reaching a critical limit; generating negative consequences; for what is currently working to mitigate them. Corporate Social Responsibility (CSR), as a global trend, which considers a new strategic vision that organizations acquire for the application of methods in work placements and practices The present research was formulate with the aim of contributing with methodological tool focused on the analysis of relevance of the indicators comprised in 5 worldwide organizations, which are contributing with useful guidelines in order to help companies to fulfill the CSR objetives. Once the tool was formulated, an analysis of verification was carried by applying i ton hotelier institutions form Azogues city and on interested groups (stakeholders). The obtained results showed that 6 evaluation subjects, 30 indicators and 140 CRS variables can be applied. Furthermore, once the evaluation methodology was constucted the institutions got the “D” category in CSR. Applying the CSR selected indicators, they can be taken as a guide by the lodging institutions to be proven in other territories and reach the CSR categorization.