Análisis de los procesos de preproducción, producción y postproducción audiovisual publicitaria en Aliem Films, YDAR producciones y Pangea. Tv

Abstract

This study focuses on analyzing the audiovisual production process of three Ecuadorian production companies, with the aim of identifying the activities carried out in each of the preproduction, production and post-production phases, as well as the resources, both human, material, intellectual and financial, which are considered indispensable in the process. The method to be used to obtain the required information was qualitative, through semi-structured interviews applied to the directors of each production company, the information obtained was recorded in a table, classifying each phase with its corresponding activities and the resources necessary for each activity. The results reveal the production processes developed by the different audiovisual production companies, the specific activities carried out in each phase of the process, the elements necessary to carry out these activities, in addition to the factors that intervene in the allocation of costs and preparation of the budget. final. On the other hand, it was identified that the production companies carry out less planning activities and more efforts in assembly or editing and, despite considering different tasks, similar results are obtained. Likewise, each of them has its base resources that vary according to its work model. Finally, when analyzing the preparation of the budget, it was determined that they have their own method of assigning costs to the final production, the same one that is designed focusing on the needs of each advertising spot.