Diseño de piezas de motion graphics para incentivar a los estudiantes universitarios a dar mayor importancia a la salud mental

Abstract

This project aims to develop motion graphics pieces about the types of psychological disorders that young people may experience during their university life, as well as indicating ways or methods to address these conditions. The development of this project follows a process outlined in the methodology of Austin Shaw in his book "Design for Motion" and Liz Blazer in "Animated Storytelling." The document is organized into three sections, each outlining the different stages to be followed for the completion of the project. The first section includes an initial research phase, where the project's justification and importance are established, along with its scope and limitations. A general objective is defined, and the conceptual foundations with key elements that will guide the project’s development are presented. The second section covers the application of the first stages of Austin Shaw and Liz Blazer's methodology, from the development of a basic brief to the creation of a creative brief that guides the visual aspect of the project. The third section applies the methodology steps for the creation and production of the product, ranging from the technical script and style frames to the final assembly.