Diseño de un plan estratégico 2018-2022 para la Empresa Vatex Junior

Abstract

The objective of the integration project is to propose a strategic plan. The analysis of the macro and micro environment was based on the application and descriptive methodology for data collection. The research method used was the mixed approach, because customer and employee surveys were used to define the quantitative approach and for the qualitative approach, interviews with suppliers and senior management were complemented. The tools used to obtain information about the macro environment were the PEST analysis and Five Porter forces; On the other hand, for the analysis of the micro environment and to understand the current situation of the company, both the financial situation (balance sheet, income statement and financial ratios), as well as the work environment, management indicators for the sales area, surveys were considered. to customers and internal value chain. All these tools were complemented giving rise to the SWOT analysis to determine the strategy of the company. In this way, we proceeded to present the proposal of formal organization and direction, which includes the restructuring of the mission, a vision for the company, its values and the realization of policies. Finally, the entire proposal of addressing goes hand in hand with the proposal of the balanced scorecard, for which the strategic map and the risk matrix were used, and thus, determine the key indicators of each perspective used in conjunction with the specific objectives.