Relaciones públicas como mecanismo para mejorar el flujo de comunicación entre la Institución Pública con la ciudadanía

Abstract

The present degree work collects concepts and contributes to them in search of understanding the power that Public Relations have within communication. Through the application of communication tools through which messages are issued focused on perfecting the intrinsic relationship between citizens in general and the public institution as two parts of a great whole. Thus, it focuses on paying detailed attention to the needs that both parties have with each other and providing ways that benefit them simultaneously.

Among the main communication tools that serve as a means to achieve this goal, we have focused on the detailed and descriptive development of Digital Social Networks. The same ones that have caused a stir since its implementation, marking a before and after in the life of societies worldwide indisputably. Several communication theorists have already ventured to talk about a true global revolution, calling it the communication revolution that starts from the beginning of this nascent 21st century.