Estudio de la comunicación organizacional en la Cooperativa de Ahorro y Crédito ERCO Ltda. en sus espacios físicos y virtuales

Abstract

The present work of certification, with the modality of investigation applied to Cooperativa de Ahorro y Crédito ERCO Ltda., Has the objective to contribute to improve the attention and service to the client in each one of its agencies inside the city of Cuenca and in the virtual spaces of the institution, by means of the evaluation in the first instance in order to propose new strategies that help and promote a better communication and service that allows the clients to stay satisfied and continue using the services of the Cooperative. The customer service is an aspect that institutions, like in this case financial, should always be concerned and above all, be aware of new ways of communicating to be closer to their customers while attracting more people and thus showing itself better than the existing competition in the market.