Influencia del Podcast como herramienta educativa en jóvenes de 19 a 22 años de la carrera de Comunicación de la Universidad de Cuenca

Abstract

The present study has as main objective to know the influence of the podcast as an educational tool in young people from 19 to 22 years of age of the Communication career of the University of Cuenca. The podcast is a digital tool that has gained popularity in recent times, providing with the opportunity to access informative and entertaining content in a practical and flexible way. The general objective of this research is to analyze how the content of podcasts influences university students from 19 to 22 years of age in the Communication major at the University of Cuenca. To achieve this, specific objectives were set: Determine the educational uses that the podcast can provide as sources of information, describe the content broadcast on the podcast channels preferred by university students, and define the impact that the podcast content has on audiences of young people such as information and entertainment medium. To achieve the objectives of this research, a survey was designed that allowed the collection of data for this study, in which results were obtained that contributed to understanding the influence siof the podcast on university students. The results obtained will contribute to broaden the knowledge about its use and the effectiveness of this tool in the educational field, in addition to knowing the preferences and perceptions about the content of podcasts. At the same time, it is intended to promote the use of digital resources such as the podcast as a tool in the learning process of students.