Diseño de una pieza de motion graphics como herramienta de conservación cultural para el género musical albazo ecuatoriano

Abstract

This project aims to design a motion graphics piece as a tool for the conservation of the Ecuadorian Albazo. Through an animation in vertical format, it pays homage to this musical tradition using a representative song as a central axis. The methodology adopted is based on the strategies of Austin Shawn and Liz Blazer, adapted in key phases: Research and Ideation, where objectives and approach were defined; Script, in which the narrative was structured; Storyboard, to plan the main scenes; Styleframes, to define the visual style; Animatic, to adjust the synchronization, and finally, Animation and Editing, where the graphic, sound and visual elements were integrated. These phases contributed to promote and disseminate the Ecuadorian Albazo through an innovative proposal that uses digital animation as a means of cultural expression.