Identificación y propuesta de mejora del modelo de negocio de KASCLA Consultoría Estratégica: generación y captura de valor para el cliente

Abstract

The present integrative project describes a proposal in business model innovation for KASCLA Strategic Consulting, which seeks to project new business routes that complement or replace the current ones. The objective of the proposal is to identify how to deliver value-added services through the canvas methodology, creating prototypes of the business model, which are oriented to the needs of the potential market and management. The proposed business model born from a broad analysis from the environment in which the current model was created, to the identification of strengths, opportunities, weaknesses and threats of each of the nine modules. Finally, strategies that lead to the creation of a strategic plan were extracted. With the blue ocean methodology, the value proposition aimed at differentiation within the business consulting sector was established.