Diseño de interfaz y experiencia de usuario para el servicio efectivo desde mi celular, sistema de dinero electrónico

Abstract

This article describes the process, methods, and outcomes of a project that included multiple usability testing and prototype iterations to propose a GUI and UX for “Efectivo desde mi celular” (Cash in my cell phone) an e-money service established in Ecuador since 2014. The project explores how a human-centered design approach can help identify and solve real needs and expectations of users strengthening a service that has to face a low adoption of use from people, that may result in the termination from the Central Bank of Ecuador despite the multiple advantages it has to offer. The outcome of this project includes a completely redesigned product and service for Millenials population and establishes a starting point for considering larger audiences as well as suggestions for future implications and improvements not only for the GUI, but for the features the service could offer. Finally, this article shows what a human- centered design approach might look like within the economic and technological sector.