Browsing by Author "Freire Chaglla, Segundo Amador"

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Análisis comparativo de las preferencias del turista que visita la ciudad de Cuenca antes de la COVID-19 y durante el escenario de reactivación turística
(Universidad de Cuenca, 2022-11-22) Castro Barahona, Jennifer Nathalia; Coraisaca Pachar, Carmen Elena; Freire Chaglla, Segundo Amador
This research seeks to identify the modifications of tastes and preferences of tourists as consumers in relation to the place of visit in two periods, the first being the time period prior to COVID-19 (2015-2016) and the second the scenario of tourist reactivation (2021-2022). The study has a mixed approach, where the qualitative part compares results with previous research and comparative cross-sectional quantitative data collection in the Christmas and carnival festivities of two different historical moments and with microeconomic variables such as income, tastes and preferences and quantities consumed. The data collection was carried out in six points of the city, by applying a random survey to 389 tourists and more than the 1800 data collected in the years 2015 and 2016 by previous studies. The results found conclude that there is no preference for a natural or cultural place to visit, since the consumption in the places of visit is distributed among the attractions. In addition, it was obtained that the propensity of consumption of a n atural resource (El Cajas) is low and the national tourist was identified as potential. Keywords: COVID-19. Preferences. Modifications. Tourist. Propensity to consume.
Análisis comparativo del perfil de huéspedes de los establecimientos de alojamiento de la parroquia Baños: caso Hostería Durán, Hostería Cereven los Lirios y Hostal Primavera
(2020-06-09) Bravo Romero, Miriam Gabriela; Paucay Quezada, Gabriela Herlinda; Freire Chaglla, Segundo Amador
The influx of tourists and the growing number of hotels in the city of Cuenca have destabilized the hotel sector, generating the need to identity who are their consumers in the tourism market. Many of the visitors that stay in the different tourist accommodation establishments make use of their goods and services, but there is the risk that they are not up to customers’ expectations. The purpose of this study is to identity the guest profile that visits the accommodation establishments of the Baños parish. Three establishments were chosen voluntary from different categories: 4, 3 and 2 stars for a comparative study. The consumption behavior of 460 guests in August 2019, a representative sample according to the number of guests staying in the month of August 2018, was studied. This sample was distributed to an analysis using the fallowing statistical methods: CHAID and decision tree regression. The product of this investigation concluded that mostly the Baños parish is a favorite destination for the segment family who travels for tourism due to the various activities offered by the place and they are chosen for their adequate facilities for their break. Finally, strategies are proposed to increase demand according to the profile formulated.
Análisis del impacto turístico producido por el terremoto del año 2016 en el cantón Puerto López, provincia de Manabí. Periodo 2016-2017
(2018) Quito Heredia, Víctor Fabián; Torres Campaña, Marcela Isabel; Freire Chaglla, Segundo Amador
The present study analyzed the tourist impact caused by the April 2016 earthquake in Puerto Lopez, Manabí. The accommodation, Agua Blanca community, and the tourist quay were analyzed. Secondary and Primary information coming from the demand of accommodation surveys was used. By means of coefficient of determination or R- squared value, it was concluded that the best way of establishing the recovery time is through comparative percentages month for month. The recovery also depended on the communication strategies that the public sector employed after the disaster. Finally, an approximate volume of the loss was calculated.
Boletín de indicadores turísticos del cantón Cuenca
(Editor Departamento de Investigación, Facultad de Ciencias de la Hospitalidad, 2018) Serrano López, Ana Lucía; Freire Chaglla, Segundo Amador; Sanmartín Rojas, Iliana del Carmen; Espinoza Figueroa, Freddy Edgar; Farfán Pacheco, Lourdes Karina; Villafuerte Pucha, María Elena
Este boletín estadístico expone información recolectada desde julio 2015 a diciembre 2016, considerando la demanda de turistas y la oferta de alojamiento de la ciudad de Cuenca. En primera instancia se realiza un breve análisis del impacto del turismo en el contexto mundial a partir de datos tomados de la Organización Mundial de Turismo (OMT), consecutivamente se analizan proyecciones de turismo del Ecuador. Posteriormente se estudia la demanda turística de Cuenca en cuanto a: viajeros nacionales y extranjeros, procedencia, número de noches promedio de alojamiento, persona que decide sobre el lugar de vacaciones, grupos de edad de los visitantes, medio por el que se enteró de la ciudad de Cuenca, personas con intenciones de radicarse en Cuenca, medio de transporte usado para llegar a Cuenca y lugares visitados en Cuenca. Seguidamente, se estudia la oferta turística relacionada al alojamiento en cuanto a: capacidad total de plazas ofertadas de alojamiento, información geográfica por ocupación, personal contratado para atender establecimientos, número de personas alojadas en establecimientos regulados, ocupación por categoría, ocupación por segmento, tarifa promedio, y canal de comunicación para escoger el hospedaje. Es importante considerar que el Grupo de Investigación en Economía Regional (GIER) de la Facultad de Ciencias Económicas y Administrativas de la Universidad de Cuenca, ha trabajado desde el 2016 hasta la actualidad en el levantamiento de datos de oferta y demanda del cantón Cuenca bajo la modalidad de consultoría con la Fundación Municipal Turismo para Cuenca, sin embargo, la perspectiva de este estudio es diferente. Este trabajo está disponible para investigadores, estudiantes, empresarios, autoridades y público en general que necesite una línea base con rigurosidad científica para emprender y fortalecer estudios, negocios y políticas de turismo en la ciudad de Cuenca.
Características y evolución de la oferta de alojamiento de Airbnb en una ciudad Patrimonio Cultural de la Humanidad. Caso Cuenca (Ecuador)
(2017) Espinoza Figueroa, Freddy Edgar; Freire Chaglla, Segundo Amador
Currently, innovative business models have emerged in terms of operation, through electronic management means, such as Airbnb (accommodation), are present almost worldwide, under the name of collaborative economy, have a pre-dilection for locating in urban settlements consolidated as historical centers; Cuenca, Cultural Patrimony of the Humanity is not the exception. However, they generate discomfort to traditional business models and undermine the authenticity, integrity and heritage values of cultural assets built by virtue of a probable oversupply of accommodation. This descriptive study was conducted through the collection of historical data (2010 -2017) of the Airbnb offer (web page) for Cuenca, and, aims to put in context the characteristics and evolution of this type of offer in a patrimonial city context, resulting in a trend towards the concentration of this type of establishments in historical and heritage areas; In addition, there is evidence of a downward trend in tariffs in the face of pressure to reduce the prices of regulated establishments. This phenomenon has effects beyond tourism, so it is alarming the lack of policies of control and regulation by the public sector, laziness around innovation by the private sector, the lack of studies and the erosion of heritage built culture and housing in relation to the increase of an informal offer.
Criterios de vocación turística para consolidar destinos locales en espacios rurales. Estudio de caso en la comunidad de Chaullayacu, Guachapala, Ecuador
(Universidad de Cuenca, 2024-09-17) Tigre Jarro, John Michael; Matailo Farez, Pedro Xavier; Freire Chaglla, Segundo Amador
In the community of Chaullayacu, in the province of Azuay, Ecuador, the presence of natural and cultural resources of remarkable attraction has led to the emergence of tourism as an alternative for economic development in the face of incipient initiatives of productive diversification. The purpose of this study is to identify the criteria of tourist vocation that a local rural territory must meet to consolidate itself as a tourist destination, under a new quantitative methodology prior to an inquiry into the best experiences in the world. Through a theoretical exploratory study, it was possible to investigate and synthesize the contexts of tourism vocation to consolidate them into a theoretical framework, with a rural and local development approach. To validate the information, the developed instrument was applied in a real context with nine visitors, including tourists, local residents and academics. Through probabilities, it was possible to determine relevant or deteriorated levels of criteria, indicators, and areas of tourism vocation. The results tested in the population of Chaullayacu indicate a current probability of 0.26 in territorial aptitude, 0.18 in landscape components and 0.29 in local capacity of a total of one. In conclusion, the criteria that should be worked on correspond to the management of visitors to cultural and natural sites, presence of intangible heritage, tourism venue, local infrastructure, training of local personnel, degree of tourism planning and management, and promotion.
Definición de la estructura de mercado de las agencias de viajes duales por medio del análisis del excedente económico en la ciudad de Cuenca, Ecuador
(Universidad de Cuenca, 2023-10-23) Villa Espinoza, Pamela Dayanna; Vinueza Maldonado, Mayra Guisela; Freire Chaglla, Segundo Amador
This research defines the market structure of the dual travel agencies of the city Cuenca-Ecuador, through the analysis of the economic surplus from the market equilibrium. Also, the study analyzes the volume of supply and demand, elasticities, market power of the participants and maximization of private profits. Research with a quantitative approach of exploratory scope and cross-section. It used the simple random sampling technique and collected data through structured surveys of microeconomic variables aimed at tourism intermediaries and consumers in five destinations: Galapagos, Colombia, the United States, Panama and the Dominican Republic. From the determination of the market equilibrium, the total surpluses of the analyzed destinations were maximized, in contrast to the scenarios formulated. The calculation of the net surplus showed that its distribution benefits consumers as long as the price is at equilibrium. However, travel agencies respond to other companies and broker products belonging to monopolistic structures, evidencing price discrimination. Despite this, agencies need to look for other strategic combinations that maximize their benefits despite not always being optimal. The research applied or different theories within the framework of the market economy to support the analysis and understanding of tourism intermediation. With prices above equilibrium and elastic responses to consumption, the market favors producers. Therefore, intermediation obtains greater benefits by discriminating prices, rather than competitive actions. Keywords: market structure, travel agencies, economic surplus, tourism market, elasticities
Estado de empleabilidad según la perspectiva directa de los graduados de la carrera de Hotelería de la Universidad de Cuenca, período 2014-2019
(Universidad de Cuenca, 2021-09-20) Coronel Samaniego, Magaly Cecibel; Coyago Puin, Jessica Johanna; Freire Chaglla, Segundo Amador
Employability is a basic condition related to a person's ability to get and keep a job. It encompasses different components such as competences, attitudes, aptitudes, interests, motivations etc., which allow an individual to be the ideal human asset for a company. The research project allowed to analyze the state of employability of the graduates of the Hospitality Career of the Faculty of Hospitality Sciences of University of Cuenca, within the labor area according to their direct perspective. The methodology applied was based on a non-experimental study with a correlational comparative approach to know the behavior and the reciprocal relationship between the study variables obtained through the different perspectives of analysis such as economics, philosophy, anthropology, politics, legislation, tourism (accommodation), international relations, sociology and migration. The information was obtained through surveys, in which the graduates participated according to their employment status. The research concluded that the employability status of graduates is at 67.5% of whom 48.1% work within the hotel sector in operational positions within the reception area. Additionally, the level of satisfaction of the graduates regarding the educational quality and the study programs taught to the hotel career was demonstrated, reflecting that in both aspects it is very low, since the correlations are between 0.347 and 0.490, becoming a care topic directly related to the hospitality college.
Estudio y aplicación de indicadores turísticos en la oferta y demanda turística por periodos de tiempo en la ciudad de Cuenca - Ecuador
(Universidad Central del Ecuador, 2018) Serrano López, Ana Lucía; Freire Chaglla, Segundo Amador; Villafuerte Pucha, María Elena; Serrano López, Ana Lucía
This study is based on the project “Analysis of indicators of sustainability and tourism competitiveness with an impact on the strategies of sustainable management, governance and public policies of the Cuenca canton”, in which an analysis of variables in the tourist offer such as: available places, nights of lodging, guest segment and hotel occupancy, while in the case of demand, indicators such as domestic and foreign visitors ́ behavior, socio-demographic aspects, and most visited places are analyzed. It is proposed a descriptive quantitative me-thodology and a tool for the collection of information, surveys are designed according to the variables of the tourist offer and demand, obtaining in the offer indicator an average response of 95.2%, while in the demand one 46 variables are analyzed with 94.6% responses.
Estudio comparativo de servicios y tarifas de los establecimientos de alojamiento regulado y no regulado. Caso: Cuenca-Ecuador
(Casa Editora del Polo, 2019) Villafuerte Pucha, Maria Elena; Freire Chaglla, Segundo Amador; Serrano López, Ana Lucía; Freire Chaglla, Segundo Amador
This study aims to respond to the situation of regulated and non-regulated establishments, based on the relationship between the services and the fees charged to guests during their stay. The objective of this research is to perform a comparative analysis of services and rates between regulated and non-regulated establishments through groupings, establishing competition factors in the accommodation system. To achieve this study, a comparative-descriptive scope with a quantitative approach based on a sample analysis is proposed, establishing groupings. It was determined that in regulated accommodation establishments there are situations where services and rates could be established according to the classification and category, this being the differentiation factor. While in the accommodation establishments do not present categories but housing modalities and like rates that in certain cases have variations. It is reported that the situation of regulated accommodation establishments versus non regulated ones is competitive in the fares and services factor, although these two accommodation systems are differentiated by the legality condition.
Estudio de los factores que potencian el desarrollo de alojamiento turístico en sectores rurales, caso cantón San Fernando sector Laguna de Busa
(Universidad de Cuenca, 2022-02-24) Pasato Anguisaca, Johanna Elizabeth; Remache Huiracocha, Joselyn Jacqueline; Freire Chaglla, Segundo Amador
Tourism in Ecuador generates sources of employment and economic income, therefore, this research work analyzes the factors that enhance the development of tourist accommodation in rural areas, in the canton of San Fernando, Laguna de Busa sector. The study applied a qualitative analysis and quantitative through a theoretical tracing of the state of the art and the application of measuring instruments, to a representative sample of 370 visitors, stratified according to the research objectives. Analyzed variables sociodemographic and behavioral, establishing different correlations between the most relevant study factors. Thus, the study showed that The factors that promote tourism development in the sector are the attractions nature, fun activities, potential accommodation and gastronomy. Finally, it concludes that the Laguna de Busa sector has a great wealth landscape, cultural and gastronomic and shows a high potential for the accommodation development. However, the PDOT guidelines and the resistance to the change of the inhabitants hinder the progressive development of tourism in general. Keywords: Factors, Tourist Whereabouts, Behavior, Income, Expenses.
Estudio de viabilidad para la posible implementación de un proyecto de inversión en materia de turismo en la parroquia Santa Ana, Cuenca, Ecuador
(Universidad de Cuenca, 2024-02-20) Aucapiña Sangurima, Jennifer Marisol; Déleg Romero, Ángel Xavier; Freire Chaglla, Segundo Amador
This project is a feasibility study for the possible implementation of an investment project in tourism in the parish of Santa Ana, in the canton of Cuenca. It aims to take advantage of the natural resources of the parish to generate economic opportunities through tourism activity. The study follows the structure of the "National Planning Secretariat" for the presentation of investment projects composed of three parts. The first is a participatory rural diagnosis of the tourist-social situation that identifies the problems of the parish such as associativity, management and infrastructure; It also consists of a market study that, with 384 surveys, demonstrated the great interest of the population of Cuenca in rural tourism. The second part consists of the technical feasibility that results from the articulation of supply and demand in a proposal that aims to strengthen the community, improve the capacities of the inhabitants and integrate the six communities with the greatest tourism potential in two routes. Finally, the comprehensive feasibility analysis that evaluates the proposals is presented, determining that the current project is the most appropriate economic option, since the investment of $237,292.70 with a term of two years, generates a cost/benefit of 1.10. Keywords:
Gobernanza y público interno en el sector hotelero microempresarial de la ciudad de Cuenca, 2019
(2020) Freire Chaglla, Segundo Amador
Of the total of accommodation establishments in Cuenca, Ecuador, 96.1% corresponds to micro, small and medium-sized enterprises (MSMEs). The objective of this article is to determine the correspondence between governance and the level of relationship with stakeholders in the micro-accommodation companies of the City of Cuenca. The present study developed an extensive, numerical, descriptive cross-sectional investigation, without control of multivariate variables. To measure the depth of the relationship, it was considered Deming's continuous improvement cycle, as well as Ethos indicators, thus obtaining the research instruments that verify a representative sample of controlled accommodation micro-enterprises in Cuenca and registered in the hotel cadaster of the year 2019. The investigation identified that the indicators required by the context of the law are better accomplished. In addition, there is mutual isolation between companies that weaken before regulatory and promotional entities. The level of governance detected was weak with its internal public, which was externalized in its individualism towards society.
La experiencia del visitante en la Reserva y Museo de Artes Populares, Cuenca-Ecuador
(2022) Barzallo Neira, Cristina Andrea; Avecillas Torres, Ángeles Imelda; Freire Chaglla, Segundo Amador; Torres León, Leonardo
This study establishes the visitor's experience in the Popular Arts Reserve and Museum belongingto the Inter-American Center for Crafts and Popular Arts, CIDAP, based upon the comments voluntarily recordedin the Visitor Log Book during the period 2016-2018. The methodology used is qualitative and the techniqueapplied was content analysis to establish categories that determine the visitors’ type of experience. The work isa contribution to know the characteristics of a visitor to the museum experience, as it highlights the role of itsuser’s subjectivity. On the other hand, it allows to notice the contemporary importance of craftsmanship and thereaction that it currently arouses in visitors to specialized museums in this area.
La inestabilidad: una ola de migraciones alrededor del planeta. Una perspectiva documental
(Universidad de las Fuerzas Armadas. (ESPE), 2021) Freire Chaglla, Segundo Amador
La participación de turistas mujeres en el festival de Loja-Ecuador 2018
(2022) Serrano López, Ana Lucía; Sanmartin Rojas, Javier Hernando; Freire Chaglla, Segundo Amador; Sanmartin Rojas, Iliana Del carmen
Introduction: festivals contribute to increasing heritage diversity. This research contributes to promoting the transformation of festivals into scenarios that favor access to the dissemination of the arts with criteria of equity towards women tourists. Objective: the purpose of this work is to investigate the participation of female tourists during Festival of Living Arts in Loja-Ecuador in 2018 in order to determine if both men and women have a full and equal participation in culture; as well as to infer future trends. Method and technique: this research use a quantitative approach of exploratory scope; 353 surveys were applied. Data were analyzed based on the regression tree technique and Chi-square Interaction Detection Analysis. Additionally, four test statisticians were used. Results: the probability of attendance of female tourists and their expenses were lower than men. Women tourists preferred plays, dance and gastronomic exhibitions. Prices were perceived as high, this would cause a return of a small percentage of female tourists. Conclusions: the cultural offer of the festival is not inclusive for female tourists. If this trend persists, attendance would become polarized. The right of female tourists to take part as attendees in the activities of art festivals should be a commitment of the city, as public policy
Modeling of tourist profiles with decision trees in a world heritage city: the case of Cuenca (Ecuador)
(2019) Serrano López, Ana Lucía; Freire Chaglla, Segundo Amador; Espinoza Figueroa, Freddy Edgar; Andrade Tenesaca, Dolores Susana; Villafuerte Pucha, Maria Elena
This research project proposes the formulation of profiles composed of foreign and national tourists in a world heritage city as a contribution to the strategies of the Association of Accommodation Establishments in the city of Cuenca. A total of 1,293 surveys, gathered during holidays between 2015 and 2016, underwent a statistical analysis of decision trees and statistical regression using seven variables. In addition, by means of CART and Random Forest technical comparisons, the models and predictive variables were prioritized for marketing strategies and planning. Two tourist profiles were described, the backpacker type and the cultural type, with an error of 1%, where the variables of visitor age, daily average accommodation expense, and type of employment at the origin predicted the accommodation selection upon arrival at the tourist destination in a better way.
Origen y dinámica de los conflictos sociales en el turismo desde la perspectiva de la cooperación, caso de estudio organización turística turismo rural Sayausí
(Universidad de Cuenca, 2022-11-09) Urgilés Pacheco, Darlyn Salomé; Freire Chaglla, Segundo Amador
The following research aims to describe the origin and dynamics of conflicts in the Sayausí Rural Tourism organization, based on social cooperation. The study had a systemic theoretical approach entrenched in empirical tools of collection of information, including sociograms, in-depth interviews and the participant observation. What allowed to determine that the structure of social origin Sayausí Rural Tourism maintains a character that generates capital with characteristic family business, where the settler makes available to the tourist activity his labor force for individual benefit in economic terms showing the disappearance of the cooperative base of equitable division of resources. Also, the exercise of authority for access to information results in a decline in participation in tourism. Therefore, the tourist activity carried out is a sign of a destruction of the social union by primacy of individual interests. Keywords: Cooperation. Communication. Social organization. Worked. Conflict.
Percepción del ciudadano estadounidense de Franklin Square, Long Island, con respecto a la promoción turística de la ciudad de Cuenca, Ecuador y la incidencia que tienen los Ecuadorian Americans en la decisión de viaje
(Universidad de Cuenca, 2025-03-10) Mejía Chimbo, María Elizabeth; Freire Chaglla, Segundo Amador
This study analyzed the perception of the American community of Franklin Square regarding the tourism promotion strategies of the city of Cuenca (Ecuador) and the role of Ecuadorian-Americans in the travel decision. The main objective was to determine the existence of a significant relationship between the cultural influence of residents of Ecuadorian origin in the United States and the choice of Cuenca as a tourist destination by U.S. travelers. The research adopted a mixed methodological approach (qualitative-quantitative), with an exploratory-descriptive scope and a cross-sectional design. For qualitative data collection, semi-structured interviews were conducted with 10 U.S. residents. At the same time, surveys were applied to a sample of 379 American tourists, residents of Franklin Square. The results were subjected to a statistical inference analysis of correlation. The qualitative results showed that the Ecuadorian-American community exerts a significant influence on the decision to visit Cuenca. The correlational analysis determined cultural significant influence on the choice of destination. Additionally, recommendations were identified to optimize tourism marketing strategies in Cuenca, highlighting the majority perception of positive expectations towards the city. However, it was evident that safety is a priority conditioning factor for travelers. These findings underscore the need to implement public policies that address security concerns, mitigating their potential impact on local tourism development.
Percepciones de los comunes sobre el patrimonio cultural edificado. Caso centro histórico de Cuenca, Ecuador
(2021) Espinoza Figueroa, Freddy Edgar; Molina Ochoa, Gabriela Estefania; Freire Chaglla, Segundo Amador; Avecillas Torres, Ángeles Imelda
This paper analyses the (common) citizen's perceptions of the built cultural heritage. The value given by the inhabitant of a territory to its heritage is not static, but changes depending on multiple factors. The exploration of variables around perception is a key task in order to foster the breadth of methods that can be combined for the management of cultural heritage. In 1999, the Historical Center of Cuenca was declared by UNESCO as a World Cultural Heritage site, however, there is excessive concern about the object to the detriment of the subject. The objective of the research is to explore the citizens' perceptions of the built heritage. The focus of the study was mixed, qualitative from a focus group used for the construction of variables and also for the discursive contrast with the quantitative elements. The qualitative part was based on the exploration of hierarchical and grouped categorical variables. The perception of cultural heritage has a high relationship with historical aspects, it is mostly associated with monumental and ancient buildings, and there is ambiguity in belonging. The official discourse on conservation among experts generates more conservation problems than the common citizen. Keywords: Built Cultural Heritage, Common Perception, Historical Center of Cuenca.