Análisis de las habilidades blandas en hoteles de categoría 4 estrellas de la ciudad de Cuenca periodo febrero-agosto 2023

Abstract

Major technological advances are changing the way we relate to others. It has gradually ceased to relate directly to people to replace them with interaction with digital devices, software or applications. Great changes can be evidenced in human relationships, that is why, at present, soft skills take greater importance in various areas, both in the labor field and in social and academic life. These skills refer to personal and social attributes that allow us to interact effectively with others, establish strong relationships, and adapt to different situations. In the labor context, soft skills are highly valued by companies. As the work environment becomes more collaborative and team-oriented, skills such as effective communication, leadership ability, problem solving, empathy, and adaptability are considered critical to career success. These skills enable employees to build positive relationships with co-workers, customers, and superiors, and contribute to the company's growth and productivity. We are in a century of many economic changes, which requires being more competitive, generating new challenges for companies, and in turn, requiring more skills and capabilities from their employees. For the development of this project, it was proposed as the main objective to carry out an analysis of the main soft skills, in employees, of 4-star category hotels in the city of Cuenca, allowing to identify those skills that, within the industry, take greater relevance for an employer and how they help employees to perform in their working life effectively, aiming at the development of the emotional, interpersonal side and interaction within a society. To achieve the purpose, a market study was developed, with the use of surveys applied to employees and the use of interviews aimed at employers, allowing us to know how important soft skills are in the hotel industry and their impact on job performance. Keywords: soft skills, hospitality, employees, Cuenca