Relaciones públicas y publicidad, para el fortalecimiento de la imagen corporativa de una empresa

Abstract

This dissertation research aims to demonstrate that Public Relations and Advertising, help to strengthen the corporate image of a company and are determining factors when promoting a positive image to internal and external public company, spreading a positive image through the proper use of the means used to spread the message that captures leads and keep existing customers, helping to strengthen and develop the company in an effort to corner the market