La implementación de estrategias de comunicación para el posicionamiento de los servicios que presta una microempresa

Abstract

Nowadays, the Pymes, small and medium-sized enterprises, are a fundamental pillar in the development of the economy of any country, by their involvement in the creation of employment. It also occurs with the microenterprises, which works in an organized way with enthusiasm, are cutting new paths within a voracious economy which is pressing to make them look for a way for their development. In this way and achieving the main objective of this study, we have developed a FODA analysis which determined the communicational status of the microenterprise called ALUVIR and based on its strengths and opportunities, it has allowed us to get the best communication strategies that can provide the necessary change by decreasing its weaknesses for the best performance that this microenterprise performs. Based on a planning and tabulation by order of importance of the strategies, we have determined four areas which are going to be studied. The first one is about the realignment of the services, the second one about the technical services, the third one about the advertisement, and the last one about finding qualified personnel. These strategies have been developed one by one and in this process we have validated the importance that the change may generate in the future vision that a microenterprise has.