Diseño de material editorial como herramienta de difusión y preservación de los personajes populares de la ciudad de Cuenca, Ecuador

Abstract

The project below is a magical journey through the popular characters that marked in a certain way the people who managed to meet them, either by their actions or by their undoubtedly anecdotes that they told to young people and adults. In this project converges editorial and graphic design with the aim of transmitting the stories of those who were well known in their time, but now because of the lack of communication is lost with the passage of time. Main objective is the development of editorial material accompanied by illustrations that help the characters to have a greater reception in an era that stands out not only own cultures, but also from other places, using as a foundation the Design Methodology of Cristopher Jones, which consists of four sections. The first is known as divergence, which refers to the justification of the topic, delimitation and basic concepts that guide us in the first steps that are part of the project. The second is called transformation which consists of understanding the context, the problem and details of research. The third is Convergence in this section is the construction of the design proposal. Finally reaching the last step that is the Evaluation that consists in the implementation of the work followed by a reflection on the learnings collected during the project. Thanks to this methodology and using the aforementioned it is sought to generate that interest to know about these characters and that over time these knowledge will be transmitted.