Estudio de factibilidad para la implementación del Museo del Maíz en la ciudad de Cuenca-Ecuador

Abstract

The present intervention project entitled “Feasibility study for the implementation of the Corn Museum in the city of Cuenca – Ecuador”, shows the importance and the need to create a cultural space in this city for a value enhancement of the most notable food heritage: Corn. In the first instance, a bibliographic review was carried out on relevant aspects of the city of Cuenca-Ecuador. Subsequently, a theoretical-practical study was carried out analyzing the market, environment and human resources to evaluate the feasibility of implementing a museum with these characteristics. In addition, interviews were conducted with tourism managers, due to the importance of their opinion on this issue, helping to review the project from another perspective. Finally, the Potential Tourist Profile of the Corn Museum was built, through the application of 384 surveys carried out on national and foreign tourists and citizens in general. As a result of this research, it was determined that creating a Corn Museum would be very beneficial to promote tourism and the recovery of citizen identity. Keywords: Museums, Corn, tourism, Cultural heritage, Cuenca.