Análisis de la aplicación de la responsabilidad social universitaria en la Universidad Politécnica Salesiana, Universidad del Azuay en comparación con la Universidad de Cuenca

Abstract

The perception of social responsibility has different perspectives regarding; to responsibility, ethics, voluntariness, relationship with stakeholders, attention to sustainable development, among others. Definitions that focus on organizations, however, universities also have an ethical and moral duty to carry out Social Responsibility, which is called as University Social Responsibility (RSU) that focuses on the response that the University has to create responsible citizens with their environment, generators of creative ideas and linked to help solve social and environmental problems. For this reason, the purpose of this research is to analyze the current situation of SR management at the Polytechnic Salesian University and the University of Azuay compared to the University of Cuenca, and to observe how these actions carried out by the institutions contribute to the development of society. For this research we have considered analyzing the publications of each of the universities, on their web pages and on Facebook to evidence how they communicate their RSU practices and actions. To have information that contributes to the investigation, we have carried out in-depth interviews with the people in charge of the programs related to the RSU. The findings reveal that each university has different priorities. The University of Cuenca focuses on human rights guided by international standards of fair practices, and the importance of the link between the university community and society. The University of Azuay bases its USR program pillars on labor practices, stakeholder relations, as well as human rights of the vulnerable population or Azuay. The Salesian Polytechnic University focuses on community development through culture and preventive health through awareness campaigns. Finally, we will discuss the guidelines universities must consider to report and communicate efficiently CSR