Propuesta de elaboración de un manual de planificación y organización de eventos para el departamento de ventas. Caso: Hotel El Dorado, Cuenca

Abstract

The organization of events is defined as an occasion that arises from a motivation that is either corporate or social. Since many years ago, some establishments in the hotel sector have been complementing the accommodation service with the organization of events as an additional source of income.

Cuenca has become the venue for many local and national events, and this is the reason why hoteliers have expanded their service catalog to events offering.

Dorado Hotel, a well-known establishment in Cuenca, has a catalog of services where the priority is the organization of events. This hotel has two venues. One of them is located inside the hotel, and the other one, Mansión Vizcaya, is intended for social events. Mansión Vizcay has been taken as a case study for the implementation of a manual of events. Information previously delivered by the hotel has contributed to identify the existing processes and policies. This information provided insights for the creation of the manual.

This manual proposes designing processes and formats to optimize the customer service and to improve the communication among different areas before, during, and after an event.

The research method used in this project was qualitative. A bibliographic research in books and relevant studies was carried out in order to design the formats that defined the manual according to the needs of the department.