Análisis de interactividad generada por contenidos de facebook, twitter e instagram: caso la motora en el año 2014

Abstract

The current research describes a comparative analysis done in the following social networks: Facebook, Twitter and Instagram. The analysis measures the interactivity and engagement of the publications by the company La Motora in 2014. The Chapter I discusses the main precursors of Web 2.0, the birth and history of New Technologies in communication (ICT's), and the use of this tool in the education and business field nowadays. In Chapter II we will discuss the different social networks, their management in the 21st century, advantages and disadvantages of them to provide some guidelines to maintain a secure account. Furthermore, Chapter III will present basic concepts about the analysis of the content, interactivity, digital marketing and advertising that are required for the development of this current degree work. The Chapter IV will be about the study case of the company Motorboat as well as obtained graphical results. Finally, the conclusions and recommendations are elaborated to finalize this research.