Perfil de los visitantes que escogen a Cuenca – Ecuador como un destino de turismo idiomático

Abstract

Cuenca is one of the main tourist cities, due to fact that it has many attractions; undoubtedly, the most interesting are the cultural attractions, these attractions, make it a perfect city to visit and the declarations made by UNESCO in 2001, as a World Heritage city, provide added value for visitors.

In the past 20 years,Cuenca has been considered for learning the language and for the cultural richness that Cuenca has. Language tourism or the study of the language, in this case Spanish, has increased dramatically in the entire world, for this reason the present research aims to find out information about of students who visit Cuenca. To reach this objective.This research has been divided into three chapters. The first chapter will focus briefly on the history of language tourism and history of the city of Cuenca.

The second chapter will focus on analysis about socio- demography, motivations, preferences, trends and seasonality of the demand for language tourism. To obtain this information the researchers applied surveys to the students from spanish language school such us: Estudio Sampere, CEDEI (Centro de Estudios Iberoamericanos), Amauta Spanish School, Simón Bolivar Spanish School, Yanapuma Spanish School and the Spanish Program for foreing people that the Lenguage Institute at University has.

In the final chapter the researchers will define the profile of students taking language tourism in the city of Cuenca. At the end, the conclusions reached during its development will be describe.