Implementación de técnicas de community manager en la guardería “Nenes”

Abstract

This thesis "the implementation of Community Manager Techniques in the nursery “Nenes” was carried out because of a need for better publicity and engagement on content generated by the institution. That is why the objective was set: to create new advertising spaces and reinforce existing ones by disseminating advertising and information on institutional pages (Facebook and Instagram). To support this work and to find the best way to investigate, the Participatory Action Research (PAR) tool was used, which allowed both teachers and project authors to create content for the pages. Quantitative methodology (surveys, content analysis), and qualitative instruments were used to measure the current situation of the community manager in the educational center. While these changes did have an initial positive impact on consumers, unfortunately, the COVID-19 pandemic has negatively impacted on the development of this work, resulting in less interaction and ultimately prevented the project from being fully developed