Integral management model for agroecological organizations in Ecuador

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Date

2021

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Fórum Internacional de Comunicación y Relaciones públicas (Fórum XXI)

Abstract

The agriculture has been suffering complex difficulties, as of green revolution. Several researchers consider that the solution for these problems is agroecology, which appeared in 1928. Different fields have developed notable contributions; even farmers have obtained political, social and technical support to confront green revolution. Nonetheless, investigations do not consider a business approach. Hence, it is necessary to determinate a proposal to manage agroecology agriculture business. In order to define an appropriate model, this investigation reviews the evolution of agroecology around the world, its development in regions of Latin America as Brazil, Andean Region and Centre America. In addition, it is analyzed the agroecology path in Ecuador. Later, it is explained the necessity of a proposal under a business management approach. The proposed model considers Process Management, Value Based Management and Balanced Scorecard criteria. It is a mixed management tool that will provide support to farmers, as well as to all stakeholders in agriculture, food sovereignty and agroecological sustainability.

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Keywords

Process, Agroecology, Management model

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