Diseño gráfico aplicado en escaparates interactivos como una herramienta publicitaria de la empresa PLASMET de la ciudad de Cuenca, Ecuador

Abstract

The purpose of this project is to set the PLASMET brand and the folding protections as its star product in the market, through a BTL advertising proposal, which allows the user to interact with a graphic system (artifact) design. The design artifact is made up of two essential parts: the graphics and the interactive showcase, which on this occasion is an alcohol dispenser, both of which will be placed in locations where the company's target audience is most likely to be present in the city of Cuenca, Ecuador. To achieve the objective, we resorted to the taxonomy methodology that focuses on the importance of objects for the life of human beings, here semi-structured interviews were conducted to learn the perceptions of individuals who did not know the company and whom are considered potential customers. This project seeks to have an impact on citizens, to generate awareness of the product and position the brand for future purchase