El derecho a la imagen personal en la normativa ecuatoriana, las repercusiones jurídicas que provocan su uso y aprovechamiento

Abstract

The right is permanently transformed, it evolves, it changes, and their institutions must adapt to these changes as to new social trends. In this context, a new problem has taken hold, the image of the person, a right that has like a fundamental axis, the respect and protection to our figure. However, its regulation is finding dispersed in Ecuador's legal system, for this reason, the present project has like objective conceptualize this right for the purpose to determine the regulations that our legal order provides and protects us when there has been any kind of breach. Therefore, its analysis requires to be done from different regulatory bodies, the Constitution of the Republic, Civil Code, and intellectual property legislation (Organic Code of the Social Economy of Knowledge, Creativity and Innovation) from it, confusion is avoided at the moment of referring about this right.