Diseño de un proyecto audiovisual para concientizar sobre el bullying verbal a los estudiantes de educación general básica media entre 9 y 11 años de edad en la ciudad de Cuenca, Ecuador

Abstract

The project focuses its study on the design and production of an audiovisual piece in order to raise awareness about the verbal bullying that exists among children in schools, behavior that can cause damage in the current or future lives of students. The main objective of this project is the design and production of an audiovisual piece with frame animation and motion graphics techniques aimed at children between 9 and 11 years of age to contribute to raising awareness about the effects of bullying. This project was carried out taking Victor Papanek's methodology as a starting point, which focuses on generating social change and awareness. The result of this project is an animated short film with a duration of about two and a half minutes, in which verbal bullying and rejection among students in the classroom will be discussed.