Diagnóstico aplicado a la comunicación organizacional de la Asociación de Turismo Asoturimazar del cantón Sevilla de Oro, provincia del Azuay

Abstract

The present certification work was carried out with the objective of demonstrating the current state of the communication of Tourism Asoturimazar, through a diagnosis applied to the internal and external communication of the same, with the purpose of promoting the development of the association through of a proposal for improvement. According to the results obtained in the analysis of the information, it was determined that the association does manage the communication with moderate ranges of efficiency, however, there were communicational aspects that should be promoted, so communication strategies were established in favor of improvement and development of the association.