Diseño de campaña en medios digitales para concientizar el uso adecuado de la ortografía

Abstract

This degree project focuses on the design of a digital campaign named “Sal de Dudas” that will be implemented on social networks to create a page where the basic rules of spelling are made known and where young people can have a guide when have doubts about the correct spelling of certain words. The methodology proposed by William Wells was used as a basis and design tools were used both in data collection and in the creation of the media plan. Several graphic resources were obtained that will be used during the implementation of the campaign.