Plan de comunicación para la difusión del protocolo de prevención y actuación de acoso, discriminación y violencia de la Universidad de Cuenca

Abstract

This intervention project aims to increase the dissemination of the Protocolo de Prevención y Actuación en casos de acoso, discriminación y violencia basada en género, identidad de género y orientación sexual de la Universidad de Cuenca. This protocol is essential for protecting the rights of the university community, especially students, making its adequate communication and dissemination crucial. The project begins with a diagnosis of the protocol’s communication, gathering information from the social media of University Welfare and through an interview with the person responsible for the prevention area, who also monitors the project in all its stages. This analysis identified communication needs such as the low level of educommunicational resources, low dissemination, and low student participation in the creation and dissemination of the material. Theoretically grounded strategies were proposed and implemented to address these issues. After review and approval, these strategies were quantified and compared with the initial situation. A final interview evidenced the progress made. The project results showed a significant increase in the dissemination of the protocol, an increase in the number of educommunicational resources, and greater student involvement n the communication process. Thus, the general objective of the project was achieved, leading to a greater dissemination of the protocol’s information.