Propuesta interiorista para el establecimiento de la marca Diego Torres Events. Cuenca – Ecuador

Abstract

This thesis presents an interior design proposal for the creation of a showroom and offices for Diego Torres Events, a recognized brand in the event planning and production sector. Because the current space was adapted without prior planning, the project seeks to develop an environment that is functional, aesthetic, and reflects the brand's essence and identity. The proposal is based on the design of a thematic experience that allows clients to imagine how their events will actually appear, integrating a showroom as a major operational tool essential for display. Priority is given to formal aesthetics, serving as the conceptual basis, where the choice of materials, lighting, and spatial layout reinforce the brand's visual identity. This approach not only stimulates the creative process but also improves ambient comfort and contributes to the operational efficiency of the space, developing a strong direct connection between the user, the brand, and the service offered.