Análisis del lenguaje radiofónico en el programa de entretenimiento Terapia Intensiva de Radio La Mega en Cuenca

Abstract

The objective of this work is to analyze the radio language of the Terapia Intensiva program, transmitted by radio Mega 103.3 FM in Cuenca. The analysis is carried out based on the notion of communicative situation, which is not limited to the characteristics of the radio language: speech, sound effects, music and silence, but encompasses other aspects and factors that influence both, the production of the program as at the reception by the audience. The research approach is qualitative, and is framed in the theoretical-methodological field of speech ethnography. The selected body corresponds to five segments of the program, the same ones that were analyzed through the Speaking method that allow us to make an explanatory and interpretive description of the language used in the radio program. The results specify the particular characteristics of speech in the program, and that respond to a specific sociocultural intentionality and context, which may bring us closer to other mass and popular communication products in our medium