Diseño de una guía didáctica de ilustración botánica de seis especies endémicas del Azuay de los jardines de la Universidad de Cuenca

Abstract

The present work is based on the realization of an illustrated guide of six endemic species of the flora of Azuay found within the Gardens of the University of Cuenca, with the objective of finding the best way to promote the attachment to the endemic flora and in this way to know and conserve it, through the implementation of Design Thinking as a methodology to create a didactic and interdisciplinary product. Through the qualitative analysis of the information, interviews were conducted with experts, and an affinity diagram was used to determine the relationships and hierarchies in the information as a whole, concluding that the product should be a didactic material with a scientific basis, which allows learning about the biological richness that exists in these urban public spaces with a participatory and interactive learning process. Six endemic plant species found in the gardens of the University of Cuenca in the province of Azuay, Ecuador were identified and classified, and with the help of an interdisciplinary group made up of scientists, agronomists, and designers, an illustrated guide was created whose main function (through design, dissemination, didactics, documentation, and education) is to make the product an educational and educational product, The product is visually attractive and pedagogical, based on botanical illustration with the purpose of recognizing in detail the plants with all their botanical characteristics, and implementing the functions of graphic design and art direction, making known these species that are in danger of disappearing in order to promote the care of them.