Análisis de los contenidos comunicacionales publicados en la red social Facebook y del medio impreso de la Corporación Mucho Mejor si es hecho en Ecuador

Abstract

The purpose of this investigation was analyze the communicational contents published on Facebook and the Magazine “Emisario de Calidad” in the Corporación Mucho Mejor si es hecho en Ecuador, during July 2017 to July 2018. Our main objective was analyze the management of the external communication of the Corporation. The methodology used was: Bibliographic Review, Interviews and Content Analysis. We investigated on: Communication, Organizational Communication, Mass Media; Magazine and Digital Media; Facebook and Content for social networks and Magazine. Monica Malo, talked about the Corporation, and Sofia Maldonado, talked about social networks and the magazine For Content Analysis we guide ourselves in experts and for the application of parameters we selected 286 publications and 3 Magazines The results showed that only 2 objectives are compliments It was recommended to create a protocol to make magazines and define content strategies.