Análisis de las claves para realizar una transmisión futbolística en Cuenca, Ecuador

Abstract

This research analyzed the keys for soccer broadcasting in Cuenca, Ecuador. The study was born out of the need to establish parameters to guide new local sports journalists, given the absence of previous work on this topic. The general objective was to analyze the keys for soccer broadcasting in Cuenca. A mixed methodology was used, with surveys to one hundred consumers of sports broadcasts and interviews to referential journalists. The need for professional and technical training of sports journalists in aspects such as previous research, voice management, technical and tactical knowledge along with oral expression is highlighted, also, production is crucial, since it is in charge of the logistics for a correct transmission. It is important to have a good understanding of the specific roles in a broadcast. Starting with the narrator who must have his own emotional style; the commentator will provide the tactical strategic analysis; the reporter or field edge will add data on the context of the match and the players; the commercial voice will be in charge of mentioning the advertising guidelines without interrupting the highlights of the match. It is concluded that the Cuenca’s audience prefers emotional narratives, valuing quality tactical analysis and excellent audio. There is also a migration to digital platforms, especially among young people. For a broadcast in Cuenca, technical skill, impartiality, technological adaptation and understanding of audience preferences are fundamental. This thesis contributes significantly to the training of future sports journalism professionals in the region.