Modelo de negocio para la Fundación Agrícola Andina ubicada en la parroquia Susudel de la provincia del Azuay

Abstract

This degree work was carried out to develop a business model for the Fundación Agricola de la Parroquia Susudel in the province of Azuay, which is dedicated to cultivating medicinal and aromatic plants. The model was developed to help the agricultural organization identify the ideal market segment to commercialize medicinal species through a market study. To this end, manufacturing companies were visited to conduct interviews and determine the best option for the foundation to become a direct supplier of those entities that add value to medicinal plants. Based on the above, the CANVAS methodology was followed, where the nine blocks that are part of it were developed. On the other hand, an internal and external analysis was carried out, where opportunities and threats were identified, from which strategies were formulated to take advantage of and mitigate the positive and negative impacts. Similarly, the economic-financial analysis determined that the proposed business model is profitable since it has a positive NPV and an IRR more significant than the discount rate. Finally, risks were identified and analyzed, and mitigation measures were proposed to avoid a negative impact on the development of activities.