Producción de la revista digital Sayani, direccionada a la promoción alternativa del turismo en Cuenca

Abstract

Sayani magazine is a digital project focused on promoting tourism in the city of Cuenca. It is a website that promotes communication products in different formats and aims to publicize the city of Cuenca from an alternative perspective to the existing ones. The Sayani magazine, being designed in digital format, contains video, audio and text content, so that it is attractive to users, in addition to being own material, collected and processed by the authors of this project. Its content is distributed respecting the rules of web usability and promotes a smooth navigation within the page. During the development of this project, a survey was conducted to determine the format, content and platform on which the magazine would be issued. Likewise, in order to create the brand identity that represents the project's objective, a logo and an imagotype were elaborated, whose colors and shapes evoke tourism and the city of Cuenca. The magazine has its own domain and hosting, which promotes usability indicators in favor of the website and also determines the quality of the service that the user will consume. Sayani digital magazine responds to the needs of the information age by adapting to the digital format, presenting content that is useful and attractive to the people of Cuenca and all those who want to know a little more about the Athens of Ecuador