Como mejorar el manejo de las relaciones públicas-comunicación institucional, en la hacienda Uzhupud

Abstract

The present study aims to conduct an analysis of external communication in an apartment very important as it is the Public Relations of a tourist establishment, namely Finance Uzhupud. To reach conclusions on this work, we investigated first important concepts such as the External Communication, Public Relations, Image, Strategies, Advertising. The constant changes in these processes and their relationship with society, difficult to form and image with which we are visible to clients. It is important to improve the external communication process as competition grows every day and are a step ahead of us, this causes us to lose space, business, and not be taken into account to perform innumerable services required by companies, institutions, etc. The Public Relations department is called then, to change the way they perceive the needs of their customers with proposals, strategies, current and innovative, with the aim of exceeding all expectations of customers who make use of the many services provided this Hacienda.