Lógicas de emplazamiento de farmacias de grupos empresariales y su influencia en la estructura urbana de Cuenca

Abstract

The appearance of private commercial premises in cities is constantly growing and their location is one of the main factors that determines the success or failure of a business. However, the owners carry out their studies from a commercial perspective, without consider the needs of the city. The objective of this investigation is to determine the logics that the private sector has to locate the establishments that belong to pharmaceutical chains in some sectors of the city of Cuenca. For this, a field trip has been carried out verifying the functionality of the commercial premises to be studied and compiling what is necessary for its investigation. With the information collected, the respective analyzes were carried out from the commercial and urban point of view, where it was shown that the owners of these pharmacies are governed by location logics related to the use and occupation of the land, urban centralities, urban axes and the socioeconomic conditions of the population. In this context, in brief, it can be said that it was determined that the pharmacy chains are located in the most commercial sectors of the city, such as the “Centro Histórico”, “El Ejido” and the “Feria Libre”; In addition, they are located near places that provide essential services, personal services and services related to housing and/or professional services, mainly medical and dental offices; they are located next to urban axes, especially in leased buildings of up to two floors; and, finally, they give priority to establishing themselves in sectors where the socioeconomic conditions of the population are medium and high.