Análisis de las redes sociales facebook y twitter como herramientas de comunicación con sus públicos en la empresa Cuencana Etapa EP

Abstract

This research collects information about social networks as an enterprise communication medium of ETAPA EP with their audiences, for that monitoring of publications was conducted over three months in order to know the interactivity and content management accounts Facebook and Twitter for the company. During the investigation it was considered do surveys to a sample of the population of subscribers of the various services offered by the company in the city of Cuenca, among which are water supply, sewerage, sanitation and telecommunications. The purpose of the survey was to analyze the usefulness of social networks Facebook and Twitter as an effective tool in communicating the public company ETAPA with its clients, so the results allowed to obtain indicators of knowledge and penetration of social networks in subscribers of different services. Throughout the research process, we were able to highlight the strengths and weaknesses that have been taken in the management of social networking accounts both Facebook and Twitter that manages the company ETAPA EP as a communication medium with their audiences.