Análisis de la relevancia del conocimiento de la lengua extranjera inglés, en la práctica de las relaciones públicas en Cuenca

Abstract

This study analyzed the relevance of the knowledge of the foreign language in the practice of Public Relations in Cuenca. For this, it was determined as the main objective was to carry out an analysis of the relevance of this knowledge within the studies of the future professionals of Social Communication and Public Relations in Cuenca. For the research process in first place the theoretical fundaments were reviewed regarding the practice and study of Public Relations and the professionals of this area, as a second step the context regarding working markets was analyzed in reference to the city of Cuenca in which the professionals will perform and at last the current outlook on the studies of the foreign language by the future professionals of Public Relations was analyzed resorting to a quantitative research methodology that was contrasted with the deductions and conclusions from the first two steps. The analysis of the aspects that were detailed was focused on giving a perspective as much as a direction referring the relevance of the foreign language considering what was recognized into the professional skills, characteristics and competences of a suitable professional in Social Communication and Public Relations, with which it was perceived an agreement within the high importance of the knowledge of the foreign language to obtain a work position or research opportunities and also of the linguistic ability as an essential skill for the training of a professional in the area.